Creative Operations Manager

Creative Operations Manager (Performance Marketing) I Remote | Full-TimeAbout the RoleWe’re looking for a Creative Operations Manager to lead and scale our creative production engine for paid advertising.This role sits at the intersection of creative strategy, execution, and performance. You will manage a team of Creative Strategists and AI-driven creative producers, ensuring we consistently deliver high-converting ad creatives at scale.Our clients are small and medium-sized home service businesses (roofing, HVAC, plumbing, etc.) operating with tight budgets, so your mission is clear:Deliver creative output that drives leads, lowers CPL, and maximizes performance across hundreds of campaignsThis is a hands-on leadership role—you won’t just manage people, you’ll own the systems, processes, and performance outcomes behind our creative production.Key ResponsibilitiesCreative Operations & ProductionOversee the end-to-end creative pipeline:Ideation → Production → Testing → IterationEnsure consistent output of high-quality ad creatives (video, image, copy)Manage creative volume and velocity across multiple accountsTeam Leadership & ManagementLead and manage a team of Creative Strategists and AI Creative Producers Set clear expectations, workflows, and performance standardsProvide ongoing feedback, coaching, and developmentPerformance OwnershipDefine and track key creative KPIs: CPL (Cost per Lead), CTR, Conversion RateWork closely with the PPC team to: align creative with campaign performance, Identify winning patterns and scale themContinuously improve creative testing frameworksProcess & Systems OptimizationBuild and optimize workflows for: Creative requests, production timelines, testing cyclesLeverage AI and automation tools to increase efficiency and outputEnsure the team can produce and iterate creatives at scaleCreative Quality & Strategy OversightEnsure all creatives follow direct-response best practicesGuide the team in developing: Strong hooks (first 3 seconds), Clear problem-solution messaging, high-converting storytelling for home servicesMaintain consistency while adapting creatives across different clients and marketsMinimum Requirements4+ years of experience in: Creative strategy, performance marketing or creative operationsProven experience managing creative or marketing teamsStrong understanding of: Paid social (Meta, TikTok), direct-response marketing, lead generation funnelsExperience working in high-volume, performance-driven environmentsAbility to balance: Creative thinking, operational execution, data-driven decision making Technical & Functional SkillsExperience with: Meta Ads / paid social ecosystems, creative testing frameworks (A/B testing, iteration cycles)Familiarity with tools like: Project management platforms (Asana, ClickUp, etc.), creative tools (Adobe, Canva, CapCut), AI tools (ChatGPT, creative automation tools)Strong analytical mindset with ability to interpret performance data Ideal CandidateA builder and operator—you create structure where there isn’t anyComfortable managing both people and performanceObsessed with efficiency, output, and resultsUnderstands how to turn creative into measurable business outcomesThrives in a fast-paced, high-volume environmentThis Role Is NOT For You If:You prefer purely strategic roles without execution ownershipYou come from a purely branding/awareness backgroundYou are not comfortable managing multiple moving parts and deadlinesYou are not driven by performance metrics and outcomesWhat Success Looks LikeThe team consistently produces high-performing creatives at scaleCreative output leads to measurable reductions in CPLClear systems and processes improve speed, quality, and efficiencyStrong collaboration between creative and performance teams Why Join 411 LocalsBe part of a performance-driven culture where your work directly impacts resultsLead and shape a growing creative team and operationWork across hundreds of campaigns and industriesOpportunity to build systems and scale creative production with AIWork Conditions & CompensationLocation: 100% RemoteCompensation: Competitive base salary Tech: Bring your own deviceIf you’re excited about leading creative teams, building systems, and driving performance at scale, we’d love to hear from you.Note: Only shortlisted candidates will be contacted for further evaluation.