Marketing Operations Manager

About UsPlanful is the pioneer of financial performance management cloud software. The Planful platform, which helps businesses drive peak financial performance, is used around the globe to streamline business-wide planning, budgeting, consolidations, reporting, and analytics. Planful empowers finance, accounting, and business users to plan confidently, close faster, and report accurately. More than 1,300 customers, including 23andMe, Bose, Boston Red Sox, Five Guys, and Zappos, rely on Planful to accelerate cycle times, increase productivity, and improve accuracy. Planful is a private company backed by Vector Capital, a leading global private equity firm. Learn more at www.planful.com.About The RoleWe have an opportunity for a contact to hire Marketing Operations Manager who understands the B2B lead lifecycle, the impact of cross-functional marketing programs, the systems that lie underneath effective marketing, and how to report on all of the above. We’re looking for someone who is relentless about data hygiene and database health and can effectively communicate issues and strive to resolve them. This role will provide support across the entire go-to-market team by strategically building and optimizing processes for flexibility and scalability.Our tech stack includes Marketo, Salesforce, Outreach, ZoomInfo, UserGems, LeanData, Clari, and Wordpress. We do not expect you to be proficient in all of these systems for the role, but at least some experience in Salesforce is a must.What You’ll DoPartner with internal stakeholders to drive campaign execution from requirements through designing, building, testing, delivering, and measuringHelp maintain documentation for workflows and processes and continuously educate others on marketing processes & SLAs, data definitions, and lead workflowsLeverage firmographic and behavioral segmentation to drive efficient and effective campaign targetingMaintain reporting mechanisms across key GTM metrics such as lead and pipeline volume, conversion rates, and velocityPerform recurring audits against core data source systems to ensure data integrity Build, optimize, and maintain marketing operations processes for increased program effectivenessQA system issues to ensure technical accuracy and adherence to best practicesQualifications2+ years of experience using SalesforceStrong problem-solving skillsAbility to analyze marketing data to identify areas for improvement and provide input on how to optimize our current marketing automation processes and architectureExperience integrating and building tools into an existing tech stackAbility to work independently, prioritize, and get things doneGeneral understanding of marketing metricsWhy Planful Planful Exists To Enrich The World By Helping Our Customers And Our People Achieve Peak Performance. To Foster The Best In Class Work We’re So Proud Of, We’ve Created a Best In Class Culture, Including2 Volunteer days, Birthday PTO, and quarterly company Wellness Days3 months supply of diapers and meal deliveries for the first month of your Maternity/Paternity leaveAnnual Planful Palooza, our in-person, company-wide culture kickoff held in cities like San Diego, Denver, and most recently - Palm Desert, California!Team-specific offsites in cities like New York, Sonoma, or our brand new HQ based in downtown San Francisco Office hubs in San Francisco, Toronto, and London. We also offer benefits such as home office setup, and monthly wifi and cell phone reimbursements for all employees, in-office or remote.Company-wide Mentorship program with Executive sponsorship of CFO and Manager-specific monthly training programsEmployee Resource Groups such as Women of Planful, Parents of Planful, and many more. We encourage our teammates to bring their authentic selves to the team, and have full support in creating new ERGs & communities along the wayPay Transparency StatementAt Planful our top priority is to support our employees and ensure each individual has access to equal growth opportunities. Pay decisions take into consideration the individual's skillset, experience, knowledge, qualifications for the role, and specific work location.Our salary band for this role is $115,000 - $125,000 USD per year dependent on working location and experience.