Global Brand Strategy & Integration Manager

Job DescriptionThe Global Brand Strategy & Marketing Integration Manager is responsible for supporting the brand's positioning, and overall market presence across GM's global markets to help drive core results. This role drives collaboration to bring efficiencies and consistency globally.This individual will serve as the primary point of contact and central hub across global markets for brand strategy, content and product roadmap. They will represent the global perspective on strategy, tactical plans, and creative needs. Additionally, they will collaborate with global markets to develop and assess short and long term marketing plans that align with the overarching global brand marketing strategy.This individual will work closely with cross-functional marketing teams to ensure a consistent, cohesive, and disciplined execution of the global brand vision.This role is essential in identifying strategic opportunities to position the brand as a global Tier 1 leader. The individual will work closely with markets to contribute to the company's EBIT, and market share goals while safeguarding brand standards.KEY RESPONSIBILITIES/ACCOUNTABILITIESLead consistent global brand strategy across all markets that aligns with the overall business objectives and resonates with target audiences worldwideLead campaign team in planning, executing, and closing projects within budget, schedule, and scopeFacilitate and lead the annual roll-up of individual country/regional marketing plans into the broader global marketing planMonitoring and evaluation of KPI's, consumer sentiment across international markets, leveraging data driven insights to optimize marketing strategiesSupport integration and roll out of go to market plans for global marketsCoordinate and integrate global input into key brand moments: global product reveals, launches and brand campaigns and activationsLead and manage the integrated global market process, leveraging agency partners as requiredFacilitate information and assets and enable connection between global leadership with international markets as needed and appropriateCarry out regular connects with international market representatives via videoconferences and in-person planning meetings (as needed) for the executive brand teamCoordinate closely with counterparts on the product marketing team/channel leads to develop tools, materials and playbooks as needed to drive efficiency and collaboration around the globeRecommend and present solutions to management and other key stakeholders as requested on brand strategy and global topicsFacilitate global best practice sharing session quarterly and ad hoc global learning sessionsOrchestrate and manage onboarding of new markets to align with process, guidelines, and overall ways of workingSupport and fostering a culture of brand advocacy among international teamsGM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).This role is based remotely, but if the selected candidate lives within a specific mile radius of a GM hub, they will be expected to report to the location three times a week {or other frequency dictated by your manager}.This job may be eligible for relocation benefits.About GMOur vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.Why Join UsWe believe we all must make a choice every day — individually and collectively — to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.Benefits OverviewFrom day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources (https://search-careers.gm.com/en/working-at-gm/total-rewards).Non-Discrimination and Equal Employment Opportunities (U.S.)General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire (https://search-careers.gm.com/en/how-we-hire).AccommodationsGeneral Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email Careers.Accommodations@GM.com or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.Our CompanyOur diverse team of employees bring their collective passion for engineering, technology and design to deliver on our vision of a world with Zero Crashes, Zero Emissions and Zero Congestion. We are looking for adventure-seekers and imaginative thought leaders to help us transform mobility.Our CultureWe are leading the change to make our world better, safer and more equitable for all through our actions and how we behave. Learn more about:How we hireWe are determined to lead change for the world through technology, ingenuity and harnessing the creativity of our diverse team. Join us to help lead the change that will make our world better, safer and more equitable by becoming a member of GM's Talent Community (beamery.com) (https://flows.beamery.com/generalmotors/talcom). As a part of our Talent Community, you will receive updates about GM, open roles, career insights and more.Please note that filling out the form below will not add you to our Talent Community automatically; you will need to use the link above. If you are seeking to apply to a specific role, we encourage you to click "Apply Now" on the job posting of interest.The policy of General Motors is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity/expression or veteran status. Additionally, General Motors is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.J-18808-Ljbffr