Vice President of Luxury Weddings & Sales

VIVÂMEE HospitalityVice President of Luxury Weddings & SalesJob Description, Expectations & Leadership OutlinePosition SummaryThe Vice President of Luxury Weddings & Sales for VIVÂMEE Hospitality is responsible for leading, growing, and elevating the wedding sales platform across the VIVÂMEE portfolio.This leader must be a luxury sales strategist, culture carrier, revenue driver, brand ambassador, relationship builder, and servant leader who understands that weddings are not simply events — they are once-in-a-lifetime moments where families come together to celebrate love, create memories, and feel truly Welcomed Home.The Vice President of Luxury Weddings & Sales will oversee the strategy, standards, sales execution, guest journey, team performance, and revenue growth connected to weddings and luxury social celebrations across VIVÂMEE properties.This role is accountable for ensuring that VIVÂMEE becomes known as one of the most trusted, beautiful, and heartfelt wedding hospitality brands in the markets we serve.⸻Core Mission of the RoleThe mission of the Vice President of Luxury Weddings & Sales is to:Grow wedding revenue, strengthen sales excellence, elevate the luxury guest experience, develop high-performing sales teams, and ensure every wedding couple feels known, loved, served, and celebrated from first inquiry to final farewell.This leader must protect both sides of the VIVÂMEE promise:Exceptional revenue performance and SoulFULL Service.⸻Reports ToThe Vice President of Luxury Weddings & Sales reports to executive leadership and partners closely with:* Chief Commercial Officer* Chief Executive Officer* Chief Experience Officer* Chief Operating Officer* Resort General Managers* Directors of Sales* Catering & Events Leaders* Marketing Team* Revenue Management* Culinary Leadership* Banquet Operations⸻Properties & Portfolio FocusThis role supports wedding and luxury sales growth across the VIVÂMEE Hospitality portfolio, including current and future properties such as:* Renault Winery & Resort* Kent Island Resort* LBI National Golf & Resort* Queenstown Harbor* The Club at South River* Bohemia Manor Farm* Future VIVÂMEE hospitality destinations⸻Key Responsibilities1. Wedding Sales Strategy & Revenue GrowthThe Vice President of Luxury Weddings & Sales is responsible for creating and executing a portfolio-wide wedding sales strategy that drives measurable revenue growth.Responsibilities include:* Lead wedding revenue strategy across all VIVÂMEE properties.* Build annual, quarterly, monthly, and weekly wedding sales goals.* Increase wedding bookings, average spend, enhancements, and total event revenue.* Drive conversion from inquiry to tour, tour to proposal, and proposal to contract.* Strengthen luxury wedding packages, pricing, minimums, upgrades, and experiential enhancements.* Partner with marketing to create campaigns that generate qualified wedding leads.* Build sales strategies for peak season, shoulder season, winter weddings, weekday weddings, and premium dates.* Ensure every sales leader understands that Sales Are Sacred because sales fuel opportunity, growth, team development, and guest excellence.⸻2. Luxury Wedding Experience & Guest JourneyThis leader must ensure the wedding journey reflects the beauty, heart, and hospitality of VIVÂMEE.Responsibilities include:* Define the VIVÂMEE luxury wedding sales experience from inquiry to booking.* Create consistent standards for inquiry response, tours, follow-up, proposal delivery, and contract closing.* Ensure every couple feels personally known, emotionally connected, and deeply cared for.* Elevate site tours into memorable luxury experiences, not transactional walkthroughs.* Build emotional storytelling into the sales process.* Ensure the VIVÂMEE virtues of Joy, Humility, and Ministry are reflected in every guest interaction.* Partner with event operations to ensure the sales promise aligns with the delivered wedding experience.* Protect the brand reputation by ensuring every wedding couple receives extraordinary communication, care, and confidence.⸻3. Leadership of Wedding Sales TeamsThe Vice President of Luxury Weddings & Sales must coach, train, inspire, and hold accountable all wedding sales leaders and team members.Responsibilities include:* Lead wedding sales managers, catering sales leaders, and property sales teams.* Establish clear expectations, sales standards, KPIs, and accountability rhythms.* Conduct weekly wedding sales performance calls.* Review pipeline, lead response, conversion rates, lost business, tentative holds, and future pace.* Coach team members on closing, storytelling, luxury sales, follow-up discipline, and relationship building.* Develop future sales leaders within the organization.* Create a culture where sales professionals feel called to serve, compete, grow, and win together.* Ensure every sales team member understands their role in building purposeful careers through hospitality.⸻4. Portfolio-Wide Sales StandardsThis role is responsible for creating consistency and excellence across every wedding sales office.Responsibilities include:* Build and implement VIVÂMEE wedding sales SOPs.* Standardize inquiry response expectations.* Standardize tour experience expectations.* Standardize proposal templates and contract processes.* Create luxury follow-up sequences.* Establish best practices for waitlists, lost leads, reactivation, referral outreach, and vendor relationships.* Ensure CRM discipline and clean pipeline management.* Build accountability around response time, task completion, and next-step follow-up.* Ensure every property speaks with one VIVÂMEE voice while honoring each property’s unique identity.⸻5. Vendor, Planner & Community RelationshipsThe Vice President of Luxury Weddings & Sales must build strong relationships that increase brand awareness, trust, referrals, and luxury wedding opportunities.Responsibilities include:* Build relationships with luxury wedding planners, photographers, florists, designers, entertainment companies, and production partners.* Create preferred vendor strategies that strengthen the guest experience and drive referrals.* Represent VIVÂMEE at wedding expos, industry events, community events, and luxury hospitality networking opportunities.* Develop partnerships with regional businesses, chambers, associations, and social organizations.* Build strong relationships with past couples to generate reviews, referrals, anniversary visits, and future celebrations.* Position VIVÂMEE as the premier wedding hospitality company in our markets.⸻6. Marketing Partnership & Brand PositioningThis leader must partner closely with marketing to tell the VIVÂMEE wedding story with beauty, emotion, and excellence.Responsibilities include:* Collaborate on wedding campaigns, social media, photo shoots, videos, brochures, and digital advertising.* Ensure wedding marketing reflects luxury, romance, hospitality, and emotional storytelling.* Help identify the strongest property visuals, testimonials, guest stories, and seasonal opportunities.* Partner on bridal showcases, open houses, styled shoots, and luxury wedding content.* Ensure wedding websites, listings, digital ads, and collateral remain accurate, compelling, and conversion-focused.* Use guest reviews, wedding stories, and real couple testimonials to strengthen credibility.⸻Key Performance IndicatorsRevenue & Sales KPIs* Wedding revenue goal achievement by property and portfolio.* Total contracted wedding revenue.* Number of weddings booked.* Average wedding spend.* Average revenue per wedding.* Enhancement and upgrade revenue.* Food & beverage minimum performance.* Future pace compared to prior year and budget.* Lead-to-tour conversion rate.* Tour-to-contract conversion rate.* Inquiry-to-contract conversion rate.* Lost business percentage and reason tracking.* Proposal follow-up completion rate.* Pipeline value and tentative business conversion.⸻Experience & Brand KPIs* Wedding guest satisfaction scores.* Couple review scores.* Number of 5-star wedding reviews.* Review response time and quality.* Net Promoter Score or guest referral likelihood.* Post-wedding survey performance.* Vendor and planner referral growth.* Brand consistency across proposals, tours, and communication.* Mystery shop or sales experience scores.⸻Leadership & Team KPIs* Weekly sales activity completion.* CRM task completion.* Response time to new leads.* Team training participation.* Sales team retention.* Sales team goal achievement.* Individual wedding sales manager performance.* Consistency of weekly pipeline reporting.* Culture scorecard alignment.* Development of future leaders.⸻Leadership ExpectationsThe Vice President of Luxury Weddings & Sales must lead with:JoyBringing energy, warmth, gratitude, and optimism into every interaction with couples, families, team members, and partners.HumilityServing others first, listening deeply, coaching with care, accepting accountability, and placing the success of the team above personal recognition.MinistryUnderstanding that hospitality is more than service — it is love in action. Every wedding is a sacred opportunity to serve families during one of the most meaningful days of their lives.⸻30-60-90 Day ExpectationsFirst 30 Days: Listen, Learn & Assess* Visit each property and understand its wedding experience, team, strengths, and opportunities.* Review wedding sales goals, pace, pricing, packages, historical performance, and pipeline health.* Meet with sales leaders, event teams, GMs, marketing, culinary, and operations.* Audit inquiry response, proposal quality, tour experience, CRM usage, and follow-up process.* Identify immediate revenue opportunities and service gaps.* Build trust with teams and understand the VIVÂMEE culture, virtues, and brand voice.⸻First 60 Days: Build Strategy & Standards* Create a portfolio-wide wedding sales strategy.* Establish clear KPIs for each property.* Implement weekly wedding sales reporting.* Build improved follow-up and conversion systems.* Identify pricing, packaging, and enhancement opportunities.* Partner with marketing on lead generation and luxury wedding positioning.* Create training plans for sales team members.* Begin strengthening planner, vendor, and referral relationships.⸻First 90 Days: Execute, Lead & Grow* Launch VIVÂMEE wedding sales standards across the portfolio.* Improve lead response, tour conversion, and booking pace.* Present revenue growth opportunities to executive leadership.* Establish wedding sales training rhythms.* Build accountability systems for each property.* Strengthen luxury wedding marketing campaigns.* Increase reviews, referrals, and booked wedding revenue.* Create a clear 12-month roadmap for wedding sales growth.⸻Ideal Candidate ProfileThe ideal candidate will have:* Significant leadership experience in luxury wedding sales, catering sales, resort sales, or hospitality sales.* Proven success growing wedding revenue across one or multiple properties.* Strong understanding of luxury guest expectations.* Experience leading sales teams and building accountability systems.* Excellent communication, coaching, and relationship-building skills.* Deep understanding of CRM usage, pipeline management, forecasting, and conversion.* Ability to inspire teams while also holding them accountable.* Strong emotional intelligence and servant leadership mindset.* Passion for weddings, hospitality, beauty, excellence, and meaningful guest experiences.* A heart for the VIVÂMEE mission and the ability to lead through Joy, Humility, and Ministry.⸻Success in This Role Looks LikeSuccess means VIVÂMEE Hospitality becomes known as a premier luxury wedding brand where:* Couples feel deeply cared for.* Families feel Welcomed Home.* Sales teams are confident, trained, and inspired.* Wedding revenue grows with consistency.* Reviews and referrals increase.* Properties operate with stronger sales discipline.* Every tour feels emotional, beautiful, and memorable.* Every wedding sales leader understands that they are not simply selling a venue — they are helping families begin one of the most meaningful chapters of their lives.⸻Closing StatementThe Vice President of Luxury Weddings & Sales will play a critical role in shaping the future of VIVÂMEE Hospitality.This leader will help build a wedding sales culture rooted in excellence, love, intentionality, accountability, and luxury service.At VIVÂMEE, weddings are not transactions.They are sacred celebrations.They are moments of ministry.They are opportunities to revive the soul through hospitality.And they are one of the most powerful ways we say to every couple, every family, and every guest:Welcome Home.