Senior Social Media Manager

Simple Life is the #1 AI-powered health coaching app for adults who want to lose weight and enjoy a healthier lifestyle—without the stress or extremes. Our mission is to empower people to feel their best every day. By challenging traditional, restrictive approaches, Simple offers a more sustainable method grounded in ease, personalization, and real-life support.Simple has had over 17 million downloads and more than 300,000 5-star reviews, having helped millions lose weight successfully and sustainably. Simple has earned recognition as Best Virtual Coach and one of the Top 100 AI companies — all thanks to a dedicated global team driving real impact.With SIMPLE as a partner in their pocket, users feel cared for and empowered to embrace — and stick to — new healthy habits. To learn more, visit simple.life.We’re now looking for a Social Media Manager to help scale our AI-driven social content engine.This role sits at the intersection of content, growth, and AI-powered production. You’ll design systems that use AI to discover trends, generate ideas, accelerate production, and turn social media into a repeatable organic growth machine.What you'll own:• Own and scale Simple's social ecosystem across Instagram, TikTok, YouTube, and Facebook — spanning the main brand, UGC-led accounts, AI creator-led formats, and R&D/experimentation channels.• Turn social into a measurable growth channel by driving organic acquisition, funnel contribution, and social-driven revenue — not just reach and engagement.• Build and operate a structured content engine: trend discovery → concept → production → publishing → performance analysis → new hypotheses. Run dozens of bets per month, double down on winners, and quickly kill what doesn't work.• Lead a lean cross-functional production team — including a designer, motion designer, creator/host, nutrition expert, and external contributors — while owning the production pipeline end-to-end, including budget.• Build AI-assisted workflows across research, ideation, scripting, editing, and iteration — enabling the team to ship 5–10x more content without compromising brand quality.• Lead viral and trend-driven experimentation in the fitness & nutrition space without putting the core brand at risk — using sub-brand and R&D accounts as testing grounds before scaling winning formats to the main feed.• Partner closely with Product Marketing, Science, and Influencer Marketing teams to ensure messaging stays accurate, scientifically grounded, and highly reusable across creators and channels.Challenges You'll Tackle:• Transforming social media into a systematic organic growth channel with predictable funnel and revenue contribution.• Scaling high-volume, high-velocity content production while keeping a consistent brand voice.• Designing experimentation infrastructure (sub-brand accounts, format tests, hypothesis loops) that produces clear winners every month.• Embedding AI deeply enough into production that quality and speed compound — not just sit alongside the human workflow.What we’re looking for:• You think in systems, not posts.• You hold yourself to commercial outcomes — followers and reach are inputs, not the goal.• You're equal parts brand thinker and performance operator.• You move fast, kill what isn't working, and don't get attached to a single format.• You're comfortable owning a number, defending it, and reporting against it.• You scaled a consumer product's social presence by 1M+ followers across multiple channels — and can talk specifically about the bets that drove it.• You moved a social-driven revenue or conversion number meaningfully — 5x, 10x, 30x — and know exactly which content, format, or channel decisions did it.• You launched a social channel from zero — bonus if it was a sub-brand, R&D, or experimentation account.• Led a small cross-functional creative team (5–10 people, in-house plus external) end-to-end on production, including budget ownership.• You built repeatable testing and iteration systems — not just managed a posting calendar.• Embedded AI tools (generative video, voice, image, agents, AI creators) into a real production workflow — not just experimented with them on the side.• You spent 4+ years operating in Social Media, Content Strategy, Brand Producing, or Organic Growth for a consumer product. Global / English-language audience experience strongly preferred.Perks and benefits:•Competitive salary package commensurate with experience;•Remote, in-office, and hybrid work opportunities;•The equipment you need to do your job;•A premium SIMPLE subscription;•21 days annual leave, plus bank holidays (those observed where you live);•Flexible hours. We focus on your results, not how long you spend at your desk.