Digital Marketing Specialist

Digital Marketing Specialist - TEMPAre you passionate about storytelling, digital innovation, and making an impact in the healthcare industry? Our client is seeking a dynamic and creative Digital Marketing Specialist to amplify our brand and lead engaging webinar campaigns that connect with audiences across the care continuum. If you thrive in a collaborative environment and have a knack for developing compelling content, this could be the perfect opportunity for you!Responsibilities:Develop captivating webinar content tailored to targeted audiences by collaborating with internal teams and external influencers, including key opinion leaders (KOLs), customers, and suppliers.Support brand awareness initiatives and generating leads for innovative products, services, and technologies through engaging digital content.Partner with creative teams to craft high-impact landing pages, social media ads/posts, emails, and website campaigns—driving awareness, engagement, and qualified leads.Maximize reach by tailoring content for web, social, and email channels, including launching national social pilots to showcase ROI and scalability.Monitor performance metrics and KPIs to measure campaign success and optimize strategies for continuous improvement.Participate in special projects and contribute to innovative marketing initiatives.Qualifications:5-7+ years of experience in webinar content marketing and editorial roles, with a focus on B2B and B2B2C audiences.Proven success in supporting downstream marketing plans that drive revenue, demand, and profitability.Strong understanding of digital marketing channels, omnichannel strategies, and ROI measurement.Hands-on experience with Zoom webinars, social media, and digital advertising tools.Excellent communication, presentation, and interpersonal skills.Ability to manage multiple projects, solve problems, and make data-driven decisions.Knowledge of the dental industry is a plus but not required.Bachelor’s Degree or equivalent in a related field (Master’s a plus).Familiarity with tools like Zoom, Asana, and other marketing platforms.