Marketing Lead, Cornell Tech (NYC)

Marketing LeadCornell Tech is Cornell University's state-of-the-art campus in New York City that develops leaders and technologies for the AI era through foundational and applied research, graduate education, and new ventures. Located on Roosevelt Island, the growing campus was founded in partnership with the Technion-Israel Institute of Technology and in close collaboration with the NYC Economic Development Corporation after Cornell won a worldwide competition initiated by Mayor Michael R. Bloomberg's administration to create an applied sciences campus in New York City. More than 1,000 Cornell students are now educated annually on the campus, including 700 in Cornell Tech programs. Since opening in 2012, nearly 120 new companies have spun out from startup programs at Cornell Tech, and 95 percent of them are based in New York City. Cornell Tech continues to have a transformative economic impact on the region's tech sector.The Marketing Lead reports to the Executive Director of Communication and Marketing and manages and executes projects to help raise visibility and awareness of Cornell Tech to external audiences. This position involves tracking all communication and marketing department requests to ensure efficient and successful client-facing interaction. The Marketing Lead supports brand stewardship, public relations objectives, and various operational needs of the strategic communications team while working in close coordination with Cornell University peers.Successful candidates will need to have and display the following competencies as part of this role:Communicates effectively Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiencesAction oriented Taking on new opportunities and challenges with a sense of urgency, high energy, and enthusiasmManages Ambiguity Operating effectively, even when things are not certain or the way forward is not clearCollaborates Works cooperatively with others across the organization to achieve shared objectivesThis is a full-time, benefits-eligible position. This is a hybrid remote position with onsite location at the Cornell Tech campus in New York City. Flexible work schedules are subject to change.Visa sponsorship is not available. Starting salary range: $85,000-$92,300Essential Functions IncludeProject Management Planning and Execution - 60%Manage and monitor all incoming requests to the team using the project management systemDevelop project plans/campaigns, including scope of work, timeline, and resourcesServe as the primary point of contact for internal campus clients and vendorsMonitor project progress and client expectations and ensure high level of satisfaction through communication and deliveryEstablish deliverables, schedules, and assignments to appropriate team members to ensure project milestones are metMaintain comprehensive project documentation on plans and reportsSchedule Intake meeting with clientsDirect and lead multimedia crews to ensure continuity with editorial strategy and campus visionSupport marketing event productionOversee Direct Digital Campaigns - 20%Manage distribution and optimization of paid content across all of Cornell Tech's social media platforms in coordination with other team membersLead digital marketing campaigns for campus constituentsLiaise with campus constituents to develop, track, and report on discrete social media campaigns utilizing best practices including A/B testing and performance data analysisOptimize content and publishing schedule based on performanceManage social media budget, optimizing spends based on performanceWebsite and Digital App Management - 10%Oversee the development, maintenance, and optimization of Cornell Tech's websiteMaintain the Cornell Tech website on the front and back end to ensure dynamic content stays up-to-dateParticipate in strategic planning related to how dynamic content is distributed across the websitePrepare analytics reports for dynamic content on the website to report on key metrics, analyzing data to inform strategic decisions on contentCreate robust analytics dashboards in Google AnalyticsWork closely with website vendors on projects, including redesign, feature implementations, technical support, and troubleshootingMonitor website performance using analytics toolsEnsure consistency in design and tone across all web pagesProfessional Development - 5%Pursue professional development opportunitiesconferences, workshops, classes, mentorshipsto further master brand and marketing strategiesOther position-related responsibilities - 5%Participate in projects or other duties as assigned with occasional work responsibility falling above or below current classification.Completion of any university required compliance trainings.Required QualificationsBachelor's Degree with a focus in journalism, digital media, or communications plus 3+ years experience developing editorial communications across digital platformsMust have experience managing social media channels and running digital campaignsExperience using a content management system for a complex, multifaceted websiteDemonstrated skills in digital manipulation of images and video, including resizing, compressing, converting and rendering a variety of media into common digital formatsExcellent written and organizational skillsExperience managing video projects and crewsExperience modeling values that support inclusion, belonging, and wellbeing.Ability to cultivate and develop inclusive working relationships with students, faculty, staff, and community members.Familiarity and experience with GA4, LinkedIn Campaign Manager, Meta Ads Manager, Google Search Console, preferredAbility to define, test, and refine prospect audiences to reach high-intent candidates for a variety of programs.Skill in allocating budgets, pacing spends, and shifting investment based on performance and priorities.Ability to continuously test ad messaging, visuals, and formats to improve engagement and conversion rates.Expertise in optimizing landing pages, CTAs, and forms to increase inquiries, applications, and yield.Ability to connect marketing activity to measurable outcomes such as cost per inquiry, cost per application, and conversion quality.Skill in improving website content clarity, relevance, and search visibility to attract and convert prospects.Preferred QualificationsExperience with Google AnalyticsExperience with website content management systemsExperience with a project management system like Basecamp or AsanaCulture of Inclusion and Community StandardsAs a university founded to be a place where "any person can find instruction in any study," inclusion and belonging are at the core of our values and mission. We strive to be a welcoming, caring, healthy, and equitable community where students, faculty, and staff with different backgrounds, perspectives, abilities, and experiences can learn, innovate, and work in an environment of respect, and feel empowered to engage in any community conversation. As a member of the Cornell University community, it is important to recognize our shared responsibility to each other to cultivate a culture of inclusion for all. Cornell Core valuesAs an individual contributor you will model and support a culture of inclusion, belonging, and wellbeing and continually seek to understand how your role, behaviors, and actions impact the success of this culture.While position responsibilities vary greatly, the Skills for Success and Leadership Skills for Success are foundational to what is expected of every employee and leader working at Cornell. These skills are essential for individual and organizational success. Staff Skills for Success; Leadership Skills for SuccessRewards and BenefitsCompetitive compensation, generous time-off, and great benefits More on Cornell BenefitsUniversity Job Title:Communication Spec IIIJob Family:Communications/MarketingLevel:FPay Rate Type:SalaryPay Range:$79,391.00 - $107,285.00Remote Option Availability:HybridCompany:EndowedContact Name:Evelyn GordonContact Email:eg6