Principal Business Systems Analyst

OverviewThe Lead Business Systems Analyst will contribute to, produce, and manage client deliverables relative to our multi-channel marketing engagements, serving as a liaison between client staff and internal technical delivery teams. The Lead Business Systems Analyst will work to understand the business needs and translate those into workable solutions, ensuring accurate and timely delivery and participating in all phases of the systems development life cycle.ResponsibilitiesAct as a subject matter expert (SME) in multiple business systems analysis disciplines (marketing, reporting, operations, data, interactive, QA or digital)Support and coordinate the marketing campaign, reporting and database processes and associated tasks such as requirements, functional specification and other client documentationSupport and coordinate System Integration Testing (SIT), User Acceptance Testing, and associated activities such as test plan, test cases and test executionAnalyzes complex business problems to be solved with automated systemsSupport and coordinate Change Management initiativesSupport and coordinate Issue Management events from identification through resolutionManage and prioritize project work streams with input from the client and internal client services teams.Able to prioritize work and shift priorities as needed to meet aggressive deadlines and milestones.Able to assess a situation, receive input from stakeholders, and select a course of actionAble to clearly communicate and articulate, both written and verbally, detailed specifications (e.g., project requirements, requested changes, and testing results)Is effective working with local, remote and global team members.Able to assemble, analyze and evaluate data and be able to make appropriate and well-reasoned recommendations and decisions to support the business, its marketing objectives, and internal project teamsAble to create and update specs/documents, and assess completeness of requirements information receivedAble to properly interpret customer marketing needs, and translate into understandable written requirements Able to demonstrate a strong technical platitude, and understand both business and technical language and ideasSchedule and lead team status meetings and send follow up notes with action items accordingly.Monitor overall project progress and delivery quality.Excellent project management skillsExcellent organizational skills and interpersonal skillsExcellent drive, initiative and sense of personal accountabilityAble to mentor and train less experienced peersAble to manage and/or oversee 3 or less direct reportsStrong written and verbal communication skills requiredQualificationsTechnical KnowledgeSolid understanding of Relational Database Management SystemsStrong in SQL and able to navigate a client database solution to support data analysis and testing Working knowledge of campaign management/execution tools (IBM Campaign, Adobe Campaign, etc.) is a plusWorking knowledge of marketing concepts and end-to-end marketing executionExperience with, and understanding of, all phases of the SDLCProficient in the use of Microsoft Word, Excel, PowerPoint, and MS ProjectFamiliarity with AI and generative AI tools (e.g., Copilot, ChatGPT, or similar) and their practical application in requirements gathering, analysis, documentation, and process improvement.Relevant experience may include some or all of the following:8 years of related experienceAssociate's or Bachelor's degree preferred, postgraduate coursework desirableHas performed basic BSA tasks within the SDLC process.Has supported Change Management and Issue Management.Has had experience consulting with external client contacts.Has experience working in a service organization. Has contributed to or authored client deliverables.Has maintained project/account documentation.Has created operational, campaign or business reports.Has worked with technical staff to design and implement technical solutions.Additional informationPaid Family Care for parents and caregivers for 12 weeks or moreMonetary assistance and support for Adoption, Surrogacy and FertilityMonetary assistance and support for pet adoptionEmployee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balanceTuition AssistancePaid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and moreMatching Gifts programsFlexible working arrangements'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)Business Resource Groups that support multiple affinities and alliancesPublicis Digital Experience is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.All your information will be kept confidential according to EEO guidelines.Compensation Range: $88,540 - $127,155 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 6/1/2026.J-18808-Ljbffr