Sr. Paid Digital Strategy Manager

Title: Sr. Paid Digital Strategy ManagerJob Type: ContractContract Length: 18 monthsPay Range: $80-83/hrStart Date: ASAPLocation: Remote (PST/CST)About the OpportunityOur client, a leader in B2B SaaS Technology, is looking for a skilled Sr. Paid Digital Strategy Manager to join their team for an 18 month engagement. This project involves supporting the architecture and execution of global paid media programs, balancing brand elevation with demand create and capture to fuel pipeline velocity. This is a high-impact role that requires a self-motivated professional who can hit the ground running and deliver results quickly.Key Responsibilities & DeliverablesGlobal Strategy & Execution: Architecting and leading end-to-end global paid media strategies that balance brand awareness with high-intent demand generation across key personas, markets, and verticals.Full-Funnel Alignment: Serving as the strategic lead for the "always-on" digital media program, ensuring all initiatives are mapped to the buyer journey and tightly aligned with down-funnel business objectives.ROAS & Performance Optimization: Championing data-driven decision-making by translating complex performance insights into actionable optimizations that maximize Return on Ad Spend (ROAS) and pipeline velocity.Performance Reporting: Analyzing full-funnel campaign data to produce compelling performance reports and executive-level dashboards, providing clear visibility into investment, impact, and strategic ROI.Agency & Stakeholder Orchestration: Directing cross-functional collaboration with agency partners and internal teams to drive innovation in audience segmentation, media planning, and performance transparency.Media Mix Innovation: Proactively researching and piloting new channels and publisher opportunities to optimize the global media mix, balancing reach with regional relevance and conversion goals.Digital Evangelism: Supporting global socialization of the paid strategy across the organization, leading education efforts to build internal competency around media trends, best practices, and lead-to-revenue KPIs.Global Operational Maturity & Scalability: Leading the evolution of a centralized digital strategy within the Global Demand Center by defining repeatable, high-quality processes and self-service enablement tools that standardize execution across regions and scale the digital campaign lifecycle.Governance & Integrity: Overseeing paid campaign operations and governance, including trafficking, creative delivery, and tagging/tracking implementation to ensure data integrity from click to closed-won.Mentorship: Mentoring and supporting junior team members and cross-functional partners, fostering a culture of high performance, accountability, and analytical rigor.Required Skills & Experience9+ years of progressive experience in digital media strategy, campaign execution, and ad operations, preferably within global B2B SaaS or agency environments.Proven track record of leading integrated global paid media programs across core channels including Google Ads, Microsoft Advertising, LinkedIn, programmatic display, OOH, ABM platforms (e.g., 6sense), and content syndication.Deep experience driving cross-regional alignment and digital marketing maturity within a complex, matrixed B2B tech organization. This isn't a learning role—you need to be a subject matter expert.Demonstrated ability to scale global digital marketing operations, developing standardized processes, campaign frameworks, and performance reporting at scale.Advanced knowledge of the digital marketing tech stack, including tools such as Marketo, Salesforce, Adobe Analytics, Marketo Measure, Datorama, Tableau, and DataRobot.Strong technical acumen with the ability to diagnose and resolve complex tracking, attribution, and pixel-related issues across platforms.Data-first mindset with exceptional analytical skills, able to synthesize performance data into actionable insights and communicate effectively with senior stakeholders.Experience driving adoption of marketing taxonomies and naming conventions to support accurate cross-platform tracking and reporting.Familiarity with SEO fundamentals and emerging trends such as AI-generated overviews and LLMs (GEO), and how they impact organic performance.Experience with emerging tools and technology, including 1Mind, Folloze, DCO platforms, and AI-driven orchestration tools, is a plus.Executive presence with excellent communication and collaboration skills; trusted partner to internal stakeholders, cross-functional teams, and external agencies.Bachelor's degree required; advanced degree or certifications in marketing, analytics, or digital strategy a plus.W2 only (No C2C or 1099 contractors).J-18808-Ljbffr