Paid Media Strategist

Human Marketing is a performance marketing agency that grows businesses profitably. We're hiring a Paid Media Strategist to own the revenue performance and strategic direction of paid social across a portfolio of accounts. You'll be the primary paid social voice in client-facing conversations and the bridge between high-level growth goals and on-the-ground execution.You own the strategy, the media plan, and the results - and you're accountable for hitting acquisition targets, not just managing activity. You'll work alongside search strategists, media buyers, account strategists, creative, SEO, web dev/CRO, email/lifecycle, and organic social teams - depending on the account. Human delivers full-service growth programs, and paid social has to operate as part of that system, not next to it.This job is fully remote.Roles & ResponsibilitiesMedia Planning & Revenue OwnershipBuild and maintain the media plan, channel mix, and paid revenue goals for each assigned accountCollaborate with search strategists on shared accounts to build cohesive cross-channel media plansOwn revenue and contribution margin achievement - accountable for hitting acquisition targets, not just managing activityThoroughly understand and monitor the Ecommerce Scorecard, Contribution Margin incrementality, and all key aspects of Profit Compass for ecommerce accounts; apply equivalent rigor to lead gen accounts using pipeline and cost-per-acquisition metricsDocument, update, and deeply understand all relevant performance metrics (CM, MER, aMER, ROAS, CAC, CPL, pipeline contribution) for each accountProactively identify budget reallocation opportunities and present recommendations before issues surfaceStrategic Alignment & Collaboration Work directly with Account Strategists and the creative team to align on media plan, KPIs, performance trends, creative direction, client sentiment, and budgetsTranslate account-level brand objectives into specific paid social channel briefs for media buyersServe as the paid social voice in client meetings alongside the Account Strategist when performance or strategy needs direct explanationAlign with the Director of Acquisition on account health, strategy shifts, and emerging risks monthlyFacilitate monthly internal in-depth reviews of paid social health with Account Strategists and media buyers for each accountChannel Strategy & Execution Oversight Own the social strategy for each account - platform selection (Meta, TikTok, Pinterest, LinkedIn, etc.), campaign architecture, audience strategy, and bidding philosophyBrief media buyers on campaign goals, KPIs, targeting parameters, and budget pacing; review and approve campaign setups before launchReview buyer performance outputs bi-weekly; identify underperformance early and direct corrective actionMaintain platform certifications and stay current on social-specific trends, algorithm changes, and best practicesCreative & Testing Direction Work with creative and copy teams to develop high-performing ad concepts; provide clear briefs tied to performance dataOwn the testing roadmap for each account - ensure an always-on creative testing framework is in place and producing learnable resultsDocument and share creative performance learnings across accounts to accelerate team-wide improvementRequirements 4+ years of hands-on paid social strategy experience, primarily for ecommerce businesses, with deep expertise in Meta (Facebook/Instagram) and working knowledge of at least one additional social platform (TikTok, Pinterest, Snapchat, LinkedIn)Agency experience - you understand how to manage multiple client relationships, navigate competing priorities, and deliver results across a portfolioDemonstrated track record of driving profitable growth through paid social - not just running campaigns, but owning revenue and contribution margin outcomesFluency in ecommerce unit economics and measurement frameworks - contribution margin, MER, blended ROAS, CAC, and how media spend connects to business profitability. You should be able to use these metrics to make strategic decisions, not just report on themExperience building, managing, and owning media plans with real budget accountability - including allocation, pacing, and reallocation decisions across accountsProven ability to work cross-functionally with search strategists, account managers, creative teams, and media buyers as peers - not in a siloExperience briefing and directing media buyers - you can translate strategy into clear execution directives, review output quality, and hold buyers to standardStrong client-facing presence - you can present strategic recommendations, explain performance clearly, lead paid social sections of client meetings, and build trust as the expert in the roomAnalytical rigor - comfortable building performance narratives from platform data, translating metrics into business language, and presenting account health in monthly reviewsWorking knowledge of ecommerce platforms (Shopify, WooCommerce) and analytics tools - you understand the ecosystem your clients' businesses run onPreferred Qualifications Working knowledge of paid search - enough to collaborate effectively with search strategists on shared accounts and contribute to cross-channel media planningExperience with B2B lead generation campaigns and pipeline-based measurement alongside ecommerceAbility to write clear creative briefs tied to performance data and manage a structured testing program that produces learnable resultsExperience with incrementality testing or attribution modeling beyond last-click platform reportingPlatform certifications (Meta Blueprint, etc.)Track record of coaching or mentoring junior team members or media buyersBenefits Health Care PlanRetirement Plan (401k)Unlimited Paid Time Off (Vacation, Sick & Public Holidays)Remote Work