CRM Strategy

*Overview:*This role supports the development of a directtopatient engagement strategy, designing integrated, omnichannel journeys that strengthen patient relationships, improve retention, and enhance the overall patient experience. The position drives engagement strategy and campaign framework development across key lifecycle moments, translating patient needs, business objectives, and data insights into scalable programs. Engagement journeys may include moments such as onboarding, the first 90 days, hospitalization, and reengagement. The role partners closely with CRM, digital marketing, product, and crossfunctional stakeholders to shape integrated patient strategies across channels including email, SMS, direct mail, and digital product experiences. This position focuses on strategic journey design and campaign frameworks, collaborating with technical teams responsible for execution within enterprise marketing technology platforms such as Salesforce Marketing Cloud.*Core Responsibilities:*Omnichannel Engagement StrategyLead development of patient engagement journey strategies that support education, engagement, and retention goalsTranslate business objectives and patient needs into scalable engagement strategies, defining communication cadence, channel mix, and messaging hierarchy for execution partnersShape integrated strategies across email, SMS, direct mail, and digital product experiences in partnership with marketing and product stakeholdersContribute to the evolution of a cohesive, patientcentered omnichannel engagement approachGuide creative content development to ensure messaging aligns with brand standards and patient care principlesPersonalization & Data StrategyIdentify opportunities to leverage patient data, segmentation, and behavioral signals to deliver more relevant, personalized communicationsPartner with analytics and data teams to inform audience strategy, journey triggers, and measurement frameworksSupport a testandlearn approach, optimizing messaging, channel mix, and journey design over timeApply systems thinking to improve engagement effectiveness through journey architecture, segmentation strategy, and channel orchestrationMarketing Technology & CRM PartnershipTranslate engagement strategies into executable requirements in partnership with CRM and marketing operations teamsProvide strategic oversight of journey design while technical teams manage campaign execution and journey buildsReview journey architecture, segmentation logic, and campaign builds to ensure alignment with strategic intentCollaborate with technical partners to improve lifecycle campaign scalability and capabilities*Required Skills & Experience*5+ years of experience in lifecycle marketing, customer strategy, omnichannel engagement, or integrated marketing managementProven ability to lead complex marketing initiatives from ideation through briefing and delivery while partnering with creative and technical teamsStrong ability to translate complex data and concepts into clear, compelling narratives for patients and executive stakeholdersSolid understanding of customer data, segmentation strategies, and personalization frameworksExperience partnering crossfunctionally with product, data, analytics, or technical teams*Preferred Experience*BG in healthcare, patient engagement, or regulated industriesFamiliarity with CRM data architecture, eventbased triggers, and lifecycle segmentationExperience designing lifecycle programs focused on retention, education, or behavior change*Job Type & Location*This is a Contract position based out of Denver, CO.*Pay and Benefits*The pay range for this position is $68.00 - $68.00/hr.Eligibility requirements apply to some benefits and may depend on your jobclassification and length of employment. Benefits are subject to change and may besubject to specific elections, plan, or program terms. If eligible, the benefitsavailable for this temporary role may include the following:Medical, dental & visionCritical Illness, Accident, and Hospital401(k) Retirement Plan - Pre-tax and Roth post-tax contributions availableLife Insurance (Voluntary Life & AD&D for the employee and dependents)Short and long-term disabilityHealth Spending Account (HSA)Transportation benefitsEmployee Assistance ProgramTime Off/Leave (PTO, Vacation or Sick Leave)*Workplace Type*This is a hybrid position in Denver,CO.*Application Deadline*This position is anticipated to close on Mar 31, 2026.h4>About TEKsystems:We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.About TEKsystems and TEKsystems Global ServicesWe're a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We're a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We're strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We're building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com.The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.