Director of Performance Marketing

Director of Growth Marketing United StatesAbout the Role: We're looking for a data-driven Director of Growth Marketing to own and scale our full-funnel media strategy. This is a high impact, remote role, you'll lead and grow our internal paid media team, manage an agency partner on SEO/AEO, and roll up your sleeves as an individual contributor across needed channels. You'll oversee a multi-million dollar media budget and report directly to the Senior Director of Growth.Specific Responsibilities: Paid MediaLead and manage the internal paid media team, with the opportunity to grow headcount as the business scalesManage a $15M+ annual media budget with a focus on efficiency, iROAS, and revenue targetsBuild and maintain robust reporting frameworks across all paid channels; translate data into clear, actionable insights for leadershipOrganic & SEO/AEOServe as the internal subject matter expert and day-to-day owner of SEO and Answer Engine Optimization (AEO) strategyManage and hold accountable an external agency partner, setting KPIs, reviewing deliverables, and ensuring alignment with brand and business goalsWork with agency to guide content strategy, keyword targeting, and technical SEO priorities in partnership with the agencyPartner closely with product to manage plan and execution of technical updatesStrategy & LeadershipOwn channel-level forecasting, budget planning, and performance reportingIdentify new channel opportunities and run structured tests to expand reach and efficiencyPartner with our incrementality agency to manage our models (MMM / Geo-test), test and report on incremental revenue for paid channelsWhat You'll Need Minimum of 8+ years of experience in performance marketing, digital media, or growth, with at least 3 years in a leadership or management roleProven track record managing significant media budgets ($15M+) in a B2C environmentDeep hands-on expertise across two or more of: Paid Search, Paid Social, YouTube, CTV, Affiliate, or Influencer MarketingWorking knowledge of SEO/AEO best practices and experience managing agency relationshipsStrong analytical skills; comfortable in platforms like Google Analytics and incrementality toolsExperience managing, mentoring, and developing direct reportsExcellent communication skills; able to present complex performance data to non-technical stakeholdersHighly organized, self-directed, and comfortable operating in a fast-paced, remote environmentCompensation, Benefits, & Additional Details: Health-E Commerce's compensation philosophy is grounded in market data and internal equity to ensure fairness and consistency across the team. Individuals new to the company should generally expect offers to fall between the entry point and midpoint of the salary range. Our goal is to provide an offer that supports growth potential within the role and allows for future salary progression.Compensation: $150,000 - 180,000Discretionary Annual Bonus Eligibility: Up to 20%Medical, Dental, Vision, and 401K with a company matchDependent Care, FSA & HSA accountsPaid Parental & Bonding LeaveFlexible PTO & office closure on all major holidaysMonthly wellness & internet reimbursementsProfessional development including certification support & leadership coachingMental Health resources100% remote within the United StatesMust be able to work EST hours