Senior Manager, Partnerships & PR

We are a lifestyle brand!We are on a mission to provide the world with simple, wholesome food and beverage itemsthat fit today's lifestyle, offering an intimate - yet fast and consistent - experience to ourcustomers.We love and take pride in what we do, and we currently offer an exciting opportunity to join athriving and ever-growing brand in this industry.OVERVIEW:We are seeking a Senior Manager of Partnerships & PR to lead and scale our brand’s externalpresence, cultural relevance, and strategic collaborations.You will be responsible for shaping how the brand shows up in the world—through earnedmedia, brand partnerships, cultural moments, and storytelling that drives both awarenessand revenue.This is a highly visible, cross-functional role for someone who can operate at both a strategiclevel (vision, positioning, deal-making) and an executional level (campaign rollout, pressrelationships, partnerships).RESPONSIBILITIES:● Partnership Strategy & Executiono Identify, structure, and execute high-impact brand partnerships (wellness,beauty, fashion, hospitality, fitness, luxury, etc.)o Build a best-in-class partnerships pipeline aligned with brand and revenuegoalso Lead negotiations and deal structuring (co-branded products, events,integrations, retail, etc.)o Own end-to-end execution: concept → launch → amplification → ROI analysiso Partner with internal teams (culinary, design, operations) to bringcollaborations to life● Public Relations & Brand Storytellingo Develop and lead the PR strategy across local and national marketso Build and manage relationships with top-tier media, editors, and tastemakerso Drive press coverage across food, lifestyle, wellness, and business publicationso Craft compelling narratives around:▪ New store openings▪ Product launches▪ Brand milestones▪ Founder storytellingo Own crisis communications and brand reputation management when needed● Cultural Relevance & Brand Positioningo Ensure Pura Vida Miami is at the center of conversation in key marketso Identify emerging trends, talent, and cultural moments to plug intoo Collaborate with influencer/social teams to amplify partnerships + PR momentso Elevate brand perception to a premium, aspirational, yet accessible lifestylebrand● Events & Experientialo Concept and execute high-impact events (launches, dinners, brand activations)o Create experiences that generate earned media + social amplificationo Build a repeatable playbook for scalable event strategy across markets● Performance & ROIo Define success metrics across PR + partnerships (reach, impressions, traffic,revenue)o Track and report on campaign performance and brand impacto Continuously optimize partnership mix for brand + business outcomesREQUIREMENTS:● 6–10+ years experience in partnerships, PR, brand marketing, or agency background● Deep network across media, influencers, and brand partners● Proven track record of executing high-impact collaborations or campaigns● Strong storyteller with an instinct for what makes a brand culturally relevant● Highly organized operator who can manage multiple initiatives simultaneously● Entrepreneurial mindset—you move fast, think big, and figure things out● Passion for health, wellness, food, and lifestyle brandsPREFERRED QUALIFICATIONS:● Experience scaling partnerships/PR for a high-growth consumer brand● Strong relationships with top-tier press (NYTimes, Vogue, WSJ, etc.)● Experience launching co-branded products or national campaigns● Ability to bridge brand + revenue (not just awareness)● A point of view. You don’t just execute, you shape the brandBENEFITS:● Health & Wellness – Medical, Dental & Vision● PTO● Discounted Meals● Growth Opportunities● 401(k) Plan with Company MatchThe general nature and level of work being performed by persons assigned to this jobclassification are contained in this job description. This job description should not beconstrued as an exhaustive list of all responsibilities, essential job functions, duties, skillsrequired and other job requirements of personnel in this role. All employees may be requiredto perform duties outside of their normal responsibilities from time to time as needed.Management reserves the right to assign or reassign duties and responsibilities to the job atany time.Pura Vida Miami is proud to be an equal opportunity employer. We are committed to creatinga workplace where diversity is celebrated and everyone feels welcome, regardless of race,color, religion, national origin, age, sex, sexual orientation, gender identity or expression,disability, veteran status, or any other legally protected characteristic. We believe thatbuilding a team with diverse perspectives and experiences makes us stronger, more creative,and more connected to the communities we serve.Agency DisclaimerWe’ve got this covered! At Pura Vida Miami, our Talent Acquisition team leads all hiring effortsinternally. We do not accept unsolicited resumes from agencies, we mean it. Any resumessent our way without a signed agreement in place (including those sent directly to our teamor hiring managers) will be considered property of Pura Vida Miami and we won’t beresponsible for any fees. If you’re interested in partnering with us, reach out to our Talentteam first. We’re happy to connect the right way!