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Director / Media Strategy

LermaDallas, TXApril 12th, 2026
At LERMA/, paid media is more than a placement. It demands precision, cultural fluency, relevancy, and accountability. We’re looking for a Media Strategy Director to lead the development of integrated media plans that move audiences and drive measurable business impact. This role blends strategic rigor, operational excellence, and client leadership to ensure our work is thoughtful, scalable, and built to perform. If you’re equal parts architect and operator, this is for you. What You’ll Do Lead media strategy, plan development, and budget allocation across integrated media ecosystem Identify and size target audiences based on client briefs, cultural insight, and business goals Facilitate media brief development and ensure clear translation of strategy to investment teams Evaluate media vehicles and channel composition to maximize reach, efficiency, and impact Oversee client setup, billing coordination, and administrative processes to ensure operational integrity Present recommendations to account teams and senior clients with confidence and clarity Build strong, trusted relationships with key client stakeholders Write and deliver strategies and POVs as well as oversee the translation of these strategies into the final audience plans Create detailed media measurement frameworks aligned to business outcomes in collaboration with data & analytics Ensure work is executed thoroughly and precisely, following established procedures Direct and develop the growth of media strategists and supervisors and mentor associate directors Provide performance feedback and contribute to team growth and training Serve as a senior resource for complex problem-solving and cross-functional collaboration What You Bring 8–10+ years of experience in media strategy or planning3+ years of progressive management experience Strong quantitative and analytical skills (advanced Excel proficiency required) High attention to detail and operational discipline Comfort leading strategic conversations and taking a point of view with clients Ability to independently prioritize across multiple workstreams Professional presence in all internal and external communications A self-starter mindset with a collaborative spiritResourcefulness in troubleshooting and navigating complexity What We OfferCompetitive salary based on experiencePaid company holidays and vacation earned per yearPaid sick leaveComprehensive benefits package including medical, dental, vision, life/ADD, and short-/long-term insurance401k and annual profit-sharing retirement plans