Web Analytics Analyst
Job Title: Web Analytics AnalystLocation: Fort worth, TX, (Must Need Local To TX Only & Onsite Interview )Position SummaryWe are seeking a highly motivated Web Analytics Analyst with experience in digital analytics, web tracking implementation, and analytics requirements management. The ideal candidate will serve as a bridge between Business, Product, UX, Marketing, and Engineering teams to ensure accurate measurement of digital customer experiences. This role requires expertise in drafting analytics requirements, developing tracking specifications, coordinating analytics implementations through tools such as Tealium, Adobe Analytics, and delivering actionable insights through data analysis.Airline industry experience is highly preferred.Key ResponsibilitiesAnalytics Requirements & Measurement PlanningGather and document business and analytics requirements from Product, Marketing, Digital, and Business stakeholders.Develop analytics requirement documents, measurement plans, tracking specifications, and analytics solution design documents.Define KPIs, customer journey metrics, conversion funnels, and reporting requirements.Analytics Implementation, Testing & CoordinationCoordinate with Product, UX, Engineering, QA, and Data teams to implement analyticssolutions across web and mobile platforms.Partner with development teams to ensure accurate implementation of tracking requirements using Tealium and other tag management solutions.Define and maintain data layer requirements and event taxonomy standards.Support end-to-end testing and validation of analytics implementations.Analysis & ReportingPerform web and customer journey analysis to identify trends, optimization opportunities, and business insights.Utilize advanced SQL to analyze large datasets and validate tracking accuracy.Develop reports, dashboards, and insights to support business decision-making.Monitor key performance indicators and recommend improvements to digital experiences.Stakeholder ManagementCollaborate with cross-functional teams to align analytics solutions with business objectives.Facilitate discussions between business and technical teams to translate requirements into actionable implementation plans.Communicate findings, recommendations, and project status effectively to stakeholders.Key SkillsAdvanced SQLWeb AnalyticsTealium Tag ManagementAnalytics Requirements & DocumentationRequirements Gathering & User Story DevelopmentCustomer Journey AnalyticsData Layer & Event Tracking DesignStakeholder CoordinationAdvanced Analytical & Problem-Solving SkillsExcellent Written & Verbal CommunicationAgile Methodologies