Principal Marketing Analyst

OverviewStackAdapt is a leading technology company that empowers marketers to reach, engage, and convert audiences with precision using an AI-powered marketing platform. We are looking for a Principal Marketing Analyst to join our Marketing Operations & Analytics team. The position is a highly autonomous senior individual contributor responsible for independently owning and evolving StackAdapt's marketing analytics program end to end, reporting to the Director of Marketing Operations and Analytics. This remote-first role is open to candidates located anywhere in the United States or Canada.What You'll Be DoingMarketing Analytics Ownership & Tool ManagementOwn and manage StackAdapt's marketing analytics tooling, including Hockeystack and HubSpot reporting, ensuring data accuracy, consistency, and alignment with marketing and revenue objectives. Partner with Marketing Operations to continuously improve tracking, attribution, and reporting capabilities.Monthly Marketing ReportingProduce and deliver recurring monthly marketing performance reports by region and channel, providing clear insights to senior marketing leaders into funnel performance, ROI, and trends across demand generation, brand, and lifecycle initiatives.Data Deep Dives & InsightsConduct in-depth analyses to identify performance trends, growth opportunities, and optimization areas across campaigns, channels, and regions. Translate findings into actionable recommendations that inform strategy, budget allocation, and execution.Insight Storytelling & Stakeholder EnablementSynthesize complex data into concise narratives tailored to marketing leadership, regional teams, and cross-functional partners. Support strategic planning through data-backed insights and forecasts.Analytics Coaching & EnablementCoach and advise marketers across the organization to improve data literacy, interpret performance metrics, and apply insights to day-to-day decision-making. Enable a culture of self-serve analytics and continuous optimization.What You'll Bring to the Table5+ years of experience in marketing analytics, growth/digital, marketing operations, or a related analytics role within B2B SaaS, AdTech, or a high-growth technology company.Strong hands-on experience with marketing analytics and attribution tools. Experience with reporting in Google Analytics, Salesforce, HubSpot, and Hockeystack is a plus.Proven ability to deliver recurring executive-ready reporting and deep-dive analyses that drive strategic decision-making.Deep understanding of the B2B marketing funnel, from awareness through revenue, with the ability to connect marketing activity to business outcomes.Strong analytical skills working across large, complex datasets.Ability to translate data into clear insights and recommendations for non-technical stakeholders.Experience coaching or enabling marketing teams on data analysis, measurement, and performance optimization.A proactive, detail-oriented mindset with strong communication and collaboration skills.CompensationThe compensation range listed for this role reflects the expected base salary for candidates located in Ontario, Canada. The range represents base salary only; additional compensation may include annual bonuses, commissions, equity awards, and a comprehensive benefits package. Ontario Salary Band: $114,400 CAD – $135,850 CAD.BenefitsHighly competitive salaryRetirement/401(k)/pension savings globallyCompetitive paid time off, including birthday offComprehensive mental health care programHealth benefits from day one of employmentWork-from-home reimbursementsOptional global WeWork membership for those who want a change from home office and hubs in London and TorontoRobust training and onboarding programCoverage and support of personal development initiatives (conferences, courses, books, etc.)Access to StackAdapt programmatic courses and certifications to support continuous learningAromatic parental leave programFriendly, welcoming, and supportive cultureSocial and team eventsStackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, your faith, disability (or superpower) status, ethnicity, or the gender you identify with (if you're comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know. We use artificial intelligence (AI) to streamline the resume reviews of candidates and assess their fit based on the criteria outlined in the job posting. We do not use AI to make any final hiring or interview decisions.We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We have been awarded G2 Top Software for 2026, 2026 Best Workplaces™ for Young Talent and in Canada by Great Place to Work, and #1 DSP on G2 and leader in a number of categories including Cross-Channel Advertising. 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