Acquisition Marketing Manager - Canada

Strategically lead acquisition marketing efforts focusing on paid social channels in Canada. Use data-driven insights to optimize performance and enhance customer acquisition. As a Senior Manager in this role, you'll guide strategies across platforms such as Meta and TikTok, ensuring efficient budget management. Collaborate cross-functionally with brand and analytics teams to develop full-funnel acquisition paths, leveraging your expertise to produce insights that drive marketing efficiency and effectiveness. Key Responsibilities Lead performance strategies on TikTok, Meta, and more Manage performance against key metrics like CAC Collaborate with creative teams for effective campaigns Build full-funnel strategies to nurture leads Execute structured tests for continual improvement Requirements Over 8 years of acquisition marketing experience Proven ability to scale budgets efficiently Deep understanding of advertising mechanics Skill in connecting metrics to financial outcomes Experience in maximizing performance creative Lead innovative acquisition strategies while shaping impactful customer experiences across paid social platforms. J-18808-Ljbffr