Marketing Manager

Job Description We're looking for a hands-on Marketing Manager based at our main office in Irvine, CA, who can both lead and execute local and regional marketing initiatives from start to finish to increase Brand awareness, identify potential customers, and drive sales. In-office position.This is a unique opportunity to build out the marketing function for a growing restaurant brand — from strategy to social media to community outreach.Key Responsibilities, including but not limited to:Plan and execute marketing campaigns for store openings, seasonal promotions, and brand events that align with brand image and marketing goalsManage day-to-day content creation and posting across platforms (Instagram, TikTok, Facebook, etc.)Develop and maintain marketing calendars, budgets, and reportingCoordinate with local influencers, press, and community organizationsDesign in-store materials, digital ads, and branded collateralTrack campaign performance and make data-driven recommendationsWork closely with store operations and HQ teams to align marketing with business goalsPartner with outside vendorsOccasionally travel to all stores for events or supportAnalyze data, consumer behavior, and market trendsQualifications3+ years of relevant marketing experience (restaurant, retail, or hospitality preferred)Strong content creation, social media, and basic graphic design skills (Adobe, Photoshop, Adobe Illustration)Proven ability to manage marketing projects independentlyHighly organized, self-motivated, and detail-orientedFamiliarity with California regional marketsStrong analytical skillsExcellent verbal and written communication skillsLocation: Irvine, CA (main office) – with some travel to store locationsCompany DescriptionJoin our team! Bafang Dumpling is excited to be growing in California. Bafang Dumpling specializes in an array of signature, Taiwanese cuisine - potstickers, dumplings, noodles and more. We proudly serve customers with high quality ingredients at affordable prices.Since 1998, Bafang Dumpling has operated under three basic principles: Altruism, Sharing & Charity. We are Taiwan's leading fast-casual chain — operating more than 1,000 stores across Taiwan, Hong Kong, China and now the U.S.Come take the journey with us and spread a bit of love & joy to customers all around the world! We believe that "with hard work and grit, you can turn dumplings into gold."Company DescriptionJoin our team! Bafang Dumpling is excited to be growing in California. Bafang Dumpling specializes in an array of signature, Taiwanese cuisine - potstickers, dumplings, noodles and more. We proudly serve customers with high quality ingredients at affordable prices.\r\n\r\nSince 1998, Bafang Dumpling has operated under three basic principles: Altruism, Sharing & Charity. We are Taiwan's leading fast-casual chain — operating more than 1,000 stores across Taiwan, Hong Kong, China and now the U.S.\r\n\r\nCome take the journey with us and spread a bit of love & joy to customers all around the world! We believe that "with hard work and grit, you can turn dumplings into gold."