Director of Brand Marketing

Main Responsibilities1.Brand Strategy & PositioningDevelop and lead North America brand strategy, including positioning, core messaging, value narrative, and premium brand identity aligned with FemTech and wellness for women.2.Brand Storytelling & Content EcosystemBuild a cohesive, emotionally resonant content system across social, video, editorial, and digital experiences that reflects “Warm, Wise, and Empowering” brand energy.3.Integrated Brand Campaigns (GTM & Seasonal)Lead integrated brand campaigns, product launch storytelling, and moments that drive brand prestige, engagement, and desirability.4.KOL / Influencer & Strategic PartnershipsCurate and partner with high-quality, brand- aligned influencers, creators, medical experts, and platforms to build credibility and authentic reach.5.PR & Brand ReputationDrive media relations, press, and credibility-building initiatives to strengthen brand authority in women’s health, wellness, and consumer tech.6.Community & User LoyaltyCultivate an engaged, loyal community that identifies with the brand’s mission and values.7.Brand Experience & AestheticsOversee visual identity, digital experience, and brand touchpoints to ensure premium, consistent, and female-centric design expression.8.Team LeadershipBuild and lead a lean, high-performing brand marketing team to execute brand building with clarity, quality, and consistency.Job Requirements1.Deeply aligned industry background8+ years of brand marketing experience in premium DTC, beauty, wellness, FemTech, lifestyle, or consumer tech / wearables brands.2.Proven 0-to-1 brand buildingTrack record of building a brand from early stage, defining voice, positioning, and driving meaningful brand awareness.3.Premium & aesthetic mindsetExperience with premium / luxury positioning, storytelling, and design-driven marketing; understand how to build desire and prestige.4.Deep understanding of North American women consumersAbility to connect with women’s needs, wellness journeys, aesthetic preferences, and cultural tone.5.Strategic & creative leadershipStrong strategic thinking combined with creative judgment; can balance big-picture brand building with execution.6.Experience leading brand campaigns, content, KOL, or PRFull-cycle brand campaign experience; familiarity with influencer ecosystem and media landscape.7.Team management experienceExperience building, leading, and developing a marketing team.8.U.S. based; eligible to work full-time in the U.S.