Event Strategy Lead (Healthcare)

About Impact XMAt Impact XM, we create immersive, strategic experiences that bring brands to life-across live events, virtual environments, and omnichannel touchpoints. Our Healthcare Strategists are at the heart of this work, transforming complex healthcare challenges into clear, compelling experience strategies that engage HCPs, patients, caregivers, and internal stakeholders.The RoleAs an Event Strategy Lead (Healthcare) at Impact XM, you'll act as a thinker, writer, doer, problem-solver, and strategic partner. You'll shape early strategy, brief creative teams, frame experience narratives, and translate science into experiences that are memorable, understandable, and actionable. You'll also work with analytics teams to interpret engagement data, extract insights, and optimize experiences across congresses, events, and omnichannel programs.What You'll DoDevelop insight-led strategy for healthcare congresses, HCP engagement programs, and integrated brand experiences.Translate scientific, medical, and business objectives into clear strategic direction for experience design, content, and engagement priorities.Apply deep understanding of congress dynamics-audience behavior, attention patterns, and decision-making-to craft meaningful experiences.Support portfolio- and program-level planning across multiple congresses, brands, or regions.Audience Insight & Strategic FrameworksLead development of strategy deliverables including audience insights, personas, journeys, experience principles, and messaging frameworks.Use qualitative and quantitative research to inform creative and experiential decisions.Ensure all strategy aligns with healthcare realities, regulatory considerations, and brand objectives.Creative & Cross-Functional CollaborationPartner with Creative, Account, Production, Digital, and Measurement teams throughout project lifecycles.Brief creative teams with insight, strategy, and experience direction.Participate in ideation sessions to shape on-strategy, on-brand, and executable ideas.Act as a strategic thought partner to client teams, articulating the "why" behind the work.Measurement & Performance InterpretationCollaborate with analytics teams to define success metrics and learning objectives.Interpret engagement and performance data to generate actionable insights.Apply learnings across congresses and omnichannel touchpoints to continuously improve programs.Omnichannel & Experience ContinuityContribute to omnichannel thinking, connecting pre-event, onsite, and post-event touchpoints.Ensure experiences align with broader brand and engagement strategies.Support continuity of messaging and experience across channels.Who You AreA healthcare strategist experienced in pharmaceutical, biotech, medical device, diagnostics, or consumer health.Comfortable engaging internal and external audiences, including HCPs, patients, and employee stakeholders.Skilled at translating scientific content into actionable insights.Collaborative, data-informed, and a proactive problem-solver.Passionate about elevating creative and strategic work across teams.What Helps You Succeed5-8+ years of strategy, planning, or related experience in an agency environment.Direct experience supporting healthcare congresses or HCP engagement programs.Skilled in delivering strategic outputs such as briefs, journeys, and experience frameworks.Exposure to measurement, analytics, or performance reporting in experiential or omnichannel programs.Strong written, verbal, and presentation skills.Self-motivated, detail-oriented, and collaborative.Alignment with Impact XM's values and commitment to human-centered, meaningful work.OUR BRAND - What We BelievePassionis Paramount - We love what we do, take pride in doing it and celebrate what we accomplish.ABCAlways Be CURIOUS - We explore the possibilities, discover innovative solutions, and learn from experience.We>MeCollaboration and transparent communication creates our best work.Trustis Earned - We are defined by our actions and held accountable to our co-workers, clients, and outcomes.Respectis Given - We understand, acknowledge, and appreciate the perspective and actions of others.Safety MessageWe want to ensure your safety and protect you from potential scams. Recently, there have been fraudulent job postings circulating online that impersonate Impact XM. These scams aim to deceive unsuspecting applicants by offering nonexistent positions and requesting personal information or upfront fees.