E-commerce and Lifecycle Manager

Cheers x ProppelRemote | LATAM | Full Time | Paid in USDLocation: Argentina, Colombia, Mexico, Brazil, and Costa Rica.About ProppelWe connect LATAM talent with remote work opportunities in the most exciting companies worldwide.If you're looking for the opportunity to develop your skills and work with some of the best and most exciting companies in the US and beyond, Proppel can help.What we're looking forCheers, the #1 Alcohol Supplement Brand in the USA, is on a mission to create a billion better mornings by 2035. They are hiring a fully remote E-commerce & Lifecycle Manager to own conversion performance, lifecycle strategy, and on-site growth across Shopify and key ecommerce surfaces. This is a senior individual contributor role that combines CRO, site management, lifecycle oversight, and cross-functional coordination. The person will drive on-site conversion, lead a structured testing roadmap, manage agency relationships, brief landing pages, and partner with design, growth, and analytics to improve the full customer journey, including AOV, LTV, subscription, and retention outcomes.Short-term, this person will also oversee the email/SMS agency relationship, with the expectation of hiring and managing a dedicated Lifecycle Specialist (Email/SMS) as that function is brought in-house. This role reports directly to Lucas (Co-Founder).What This Person Will OwnConversion Rate Optimization & Site TestingOwn and manage a structured CRO roadmap, prioritizing tests across PDPs, checkout flows, bundles, offers, upsells, subscription UX, and merchandising logic.Research competitor and market leaders to identify high-performing funnels, landing page formats, offers, and UX patterns to adapt and test for Cheers.Brief designers and web dev agency on mock-ups, landing page builds, and A/B test variants.Analyze ad performance and translate winning creative angles into corresponding landing pages and on-site experiences.Shopify Management & Site OperationsDay-to-day Shopify management: product pages, templates, merchandising, app integrations, and QA.Own execution of site-side promotional events (sales, seasonal campaigns, offer changes).Coordinate with external web dev agency (Walter Tech) for custom builds and technical projects that exceed drag-and-drop scope.Support the Shopify migration currently in progress, working with the migration agency through go-live.Lifecycle Strategy & Agency ManagementManage the email/SMS agency relationship: reviewing strategy, giving feedback, and ensuring performance against LTV, retention, and revenue goals.Understand key lifecycle metrics (CVR, LTV, AOV, retention, subscription conversion) well enough to direct and evaluate execution.Help scope and hire a Lifecycle Specialist (Email/SMS) to bring this function in-house over time, then manage that person directly.Analytics & ReportingReport on conversion, AOV, bounce, checkout progression, subscription conversion, and ecommerce KPIs.Use tools like GA4, Triple Whale, Northbeam, PostHog, and heatmapping platforms to surface insights and prioritize tests.Amazon (Nice to Have)Apply learnings from Shopify CRO to Amazon listing improvements and product page presentation.Amazon media buying is handled externally; this role does not own PPC.What Success Looks LikeA living, prioritized testing roadmap with clear revenue hypotheses.Faster site launches with fewer internal dependencies.Stronger product page and landing page conversion, informed by market research and competitor intelligence.Email/SMS agency managed proactively, with measurable lifecycle improvements.A lifecycle function that grows in maturity and eventually supports a dedicated.Email/SMS hire reporting into this role.Improved coordination between growth, design, and technical execution.Must-Have Profile4–7 years of experience in Shopify ecommerce for DTC brands.Strong, hands-on CRO experience, not just familiarity, but a clear track record of running structured tests and improving conversion.Deep knowledge of the DTC ecommerce ecosystem: knows which brands are doing CRO well, which Shopify apps solve specific problems (e.g., ReCharge, AfterSell, Rebuy), and can speak fluently about what’s working in the market.Able to brief designers and developers with clear mock-ups and specs, no coding required, but must be able to translate a vision into a build-ready brief.Comfortable managing agencies and holding them accountable for performance.Data-driven: proficient with GA4, Triple Whale, Northbeam, PostHog, heatmapping tools, and retention platforms.Comfortable owning both strategy and execution in a lean, fast-moving environment.Strong cross-functional communicator, can work fluidly with design, paid media, and ops teams.Fluent English (written and verbal).Nice to HaveExperience with email/SMS platforms (Klaviyo preferred) and lifecycle marketing fundamentals.Experience managing or mentoring a junior hire, specialist, or agency team.Light no-code or front-end ability (e.g., Shopify theme edits, landing page builders like Replo or Shogun).Amazon listing and conversion experience.Subscription ecommerce experience.Why Join Cheers 🍻?💸Compensation is based on experience level and depth of CRO and lifecycle expertise. Top-of-range for candidates who bring both a strong Shopify/CRO track record and demonstrated lifecycle/email oversight experience.🌍 100% remote.📈 Real opportunities to grow within the company and expand your scope over time.🎉 Collaborative team culture with big ambitions and a fun, high-energy spirit.🏖️ Paid Time Off & Festive days included.Before applying, take a few minutes to watch this video and get a real look at the team, the culture, and what Cheers is building. If this excites you, we'd love to hear from you!Important: All applications must be submitted through Proppel. Direct outreach to Cheers will not be considered in the hiring process.Notes:*You are applying to work with an international company. Make sure your CV is in English, otherwise your application can't be considered.*We consider candidates from all around Argentina, Colombia, Mexico, Brazil, and Costa Rica.*If you don't have a formal portfolio, please share a Drive with various samples of your work.*Please note this is a contractor position: As a contractor, you are responsible most of the time for managing your own contributions to social security, health insurance, and any applicable taxes or obligations in your country of residence. This can vary depending on the client. For contractor FAQs, please visit our website.