Sr. Manager, DTC Growth
About UsAt Ideal Living, we believe everyone has a right to pure water, clean air, and a solid foundation for wellness. As the parent company of leading wellness brands AirDoctor and AquaTru, we help bring this mission to life daily through our award-winning, innovative, science-backed products.For over 25 years, Los Angeles-based Ideal Living has created wellness brands and effective products trusted by millions that positively impact people's health and well-being. Today, as a privately held, fast-growing company with a passionate and diverse team of over 100 people, we strive to make our wellness-tech solutions accessible to everyone through a collaborative, respectful, supportive workplace.We foster a friendly, down-to-earth culture where every team member's contributions are recognized and valued. We approach our work with drive, purpose, and passion while celebrating creativity, innovation, and teamwork.Role OverviewWe are seeking a Senior Manager, D2C Growth to own and scale the direct-to-consumer ecommerce experience for AquaTru.This role acts as the connective thread between Brand and Engineering, translating marketing strategy into high-performing ecommerce experiences. You will own onsite conversion, merchandising, promotions, experimentation, and ecommerce operations on Shopify.The ideal candidate combines hands-on Shopify execution with strong analytical thinking and growth experimentation, and understands how to scale a premium D2C brand through continuous optimization of the customer journey.Key Responsibilities:D2C Channel OwnershipOwn day-to-day performance of the AquaTru D2C storefront including:Conversion rate optimizationRevenue per visitorAverage order valueFunnel performancePromotional executionAct as the primary owner of onsite growth initiatives.Experimentation & Conversion OptimizationDevelop and run a structured experimentation program across the Shopify storefront including:Landing page testingPDP optimizationcheckout funnel improvementsbundle and offer testingsubscription optimizationAnalyze results and scale winning experiments.Ecommerce Merchandising & PromotionsOwn ecommerce merchandising strategy including:product presentation and PDP optimizationbundle creationsubscription offersseasonal promotionscampaign landing pagesTranslate marketing campaigns into high-performing onsite experiences.Shopify Operations & Growth ToolsManage Shopify apps and ecommerce growth tools including:CRO toolspersonalization platformsbundling appssubscription platformsanalytics integrationsEvaluate new technologies and partner with Engineering on implementation.Data, Reporting & InsightsBuild and maintain reporting on key D2C performance metrics including:conversion raterevenue per visitoraverage order valuefunnel drop-offlanding page performanceProvide insights and recommendations to improve channel performance.Cross-Functional CollaborationWork closely with Engineering, Design, Brand and Analytics to ensure ecommerce initiatives are executed efficiently and aligned with brand and business objectives.Key Performance IndicatorsSuccess in this role will be measured by:Conversion rate improvementRevenue per visitor growthAOV improvementLanding page performanceExperiment velocity and win rateGrowth of D2C revenueRequired Qualifications5+ years experience in ecommerce, D2C growth, or Shopify managementHands-on Shopify experience including merchandising, promotions, and app managementStrong analytical and data-driven decision makingExperience running A/B testing or CRO programsExperience working cross-functionally with engineering and marketing teamsStrong project management and prioritization skillsPreferred QualificationsExperience in high-consideration D2C productsFamiliarity with subscription ecommerceExperience scaling Shopify storefronts beyond $50M+ revenueExperience with CRO, personalization, and analytics toolsWhat We Offer:Opportunity to make a significant impact on businesses and the environment through innovative solutions.Chance to work with cutting-edge, eco-friendly technology in a rapidly growing market.Competitive salary and benefits package commensurate with experience.Collaborative work environment focused on sustainability and innovation.