Media Planner/ Buyer

Want to work at Berning? Berning Marketing and Productions is excited to announce that it is expanding. Part of this expansion, of course, brings open careers to our team. If you meet the qualifications–or if you have some special skills you think trump the relevant experience – send over your resume and whatever materials are required for the position you’re applying for. We can’t wait to hear from you! Media planners and buyers are key in the advertising and marketing industry. In this position, you will be responsible for analyzing data, thinking creatively and dreaming up innovative strategies to make sure every marketing campaign reaches the right target audience in the most effective way possible. Media planners assess the impact and suitability of different types of media for targeting a specific market that their client wants to reach. Media planners collect and analyze information about different media channels, such as newspapers, magazines, radio, films, television, the internet and outdoor media, including posters and digital billboards, with regards to consumer behavior, circulation, audience trends and the impact of different methods. Requirements: 3+ years of experience Four-year degree required Excellent Analytical Skills Excellent Numerical Skills Knowledge of different media channels Familiarity with digital marketing Excellent communication skills Working knowledge of Strata Working knowledge of Nielsen Proficient in Microsoft Office