Manager, AI & Sales Analytics

Lasko Products, a market leader in home comfort products for over 100 years, is seeking a Manager, AI & Sales Analytics. The Manager of AI & Sales Analytics is responsible for transforming data into decisions that drive revenue, margin, and execution. This leader will build and own the analytics, forecasting support, and AI capabilities that enable the Sales, Strategy, and Business Unit teams to operate with speed, precision, and accountability.This is not a reporting role. This role defines how we measure the business, how we predict outcomes, and how we optimize decisions across pricing, promotions, forecasting, and customer strategy.They will work directly with the VP of Sales Strategy & Business Development, Sales Operations, Finance, and eCommerce leadership to embed analytics and AI into daily commercial execution.Core ResponsibilitiesCommercial Analytics & InsightsBuild and own the commercial analytics framework across all channelsDevelop standardized dashboards and KPIs for:Revenue, margin, and trade spendCustomer and channel performanceForecast accuracy and biasDeliver actionable insights, not just reporting, to support decision-makingForecasting & Demand IntelligencePartner with Sales Operations to improve forecast accuracy and reliabilityBuild models that identify:Demand driversForecast risk and opportunityInventory and service-level implicationsSupport development of scenario planning and "what-if" analysisTrade Spend & Promotion AnalyticsMeasure and optimize promotional effectiveness across all channelsBuild frameworks for:ROI analysisPromotion elasticityIncremental vs baseline performanceIdentify opportunities to improve trade efficiency and marginPricing & Customer Financial AnalyticsSupport pricing strategy through:Elasticity modelingCompetitive benchmarkingMargin analysisBuild customer P&L tools that enable better investment decisionsPartner with Finance to ensure alignment between commercial decisions and financial outcomesAI Integration & Capability DevelopmentLead integration of AI tools into the Sales organizationIdentify high-impact use cases, including:Forecast automation and improvementRetailer-specific insights and reportingCompetitive intelligenceSales productivity tools (automated reporting, summaries, recommendations)Evaluate and implement platforms that improve speed and quality of decisionsCategory, Market & Competitive IntelligenceAnalyze category trends, market share, and competitive dynamicsSupport PLR development with data-driven insights and recommendationsIdentify whitespace opportunities and emerging trendsBusiness Development SupportSupport the Business Development pipeline with:Market sizingFinancial modelingOpportunity prioritizationHelp quantify the value of new channels, partnerships, and international expansionCross-Functional CollaborationPartner with:VP Sales Strategy & BD (strategic priorities and frameworks)Sales Operations (forecasting and execution)Finance (margin, trade, and financial alignment)eCommerce (digital analytics and performance optimization)Ensure consistent data definitions, metrics, and reporting across teamsWhat Success Looks LikeForecast accuracy improves materially and becomes predictableTrade spend is measurable, optimized, and tied to ROIPricing decisions are data-driven and consistent across channelsLeadership has clear, real-time visibility into business performanceAI tools are actively used by the Sales team to improve productivity and decision-makingPLRs and customer strategies are grounded in strong analyticsBusiness Development decisions are supported by rigorous data and financial modelingQualifications:Bachelor's degree in Business, Finance, Economics, Data Science, or related field (MBA preferred)8-12+ years of experience in sales analytics, commercial strategy, or revenue management (CPG/consumer preferred)Proven ability to build and own commercial analytics frameworks that drive pricing, promotion, and forecasting decisionsDeep understanding of P&L drivers (revenue, margin, trade spend, pricing)Strong experience with forecasting, demand planning inputs, and scenario modelingExpertise in trade spend optimization, promotional ROI, and pricing/elasticity analyticsExperience leveraging POS and syndicated data (Circana/Nielsen/IRI) to generate actionable insightsDemonstrated experience integrating AI/automation tools into business workflowsAdvanced proficiency in Power BI/Tableau, Excel, and SQL (Python a plus)Strong cross-functional leadership and ability to influence senior stakeholders with data-driven insightsAbout Lasko ProductsBetter Air Starts Here.Lasko Products is the leading air solutions brand with a reputation for reliable products, peak performance, and perpetual innovation - our commitment to our customers for over a century. Founded in 1906 by Henry Lasko in Philadelphia, Lasko has evolved for over a century to become the global leader in air solution products. From our roots in small appliances, fans, and portable heaters, we've grown to become the leading home comfort company while maintaining our unwavering commitment to quality and value. Today, Lasko stands as a symbol of innovation, offering consumers around the world high-performance products; portable fans, heaters, air purifiers, humidifiers, and home ventilation solutions. Our well-known brands, such as B-Air, Air King, and Guardian Technologies, serve both consumer and commercial markets across North America and internationally. As an American company, we take pride in upholding the spirit of hard work, trust and accessibility, ensuring that Lasko remains available to all, for generations to come. Headquartered in West Chester, Pennsylvania, with manufacturing and distribution facilities nationwide, Lasko continues to set the standard in the air solutions category for another 100 years.Lasko's mission is to enhance lives by creating comfortable environments with innovative products you can trust.The company's success is based on Five Core Values:Be BoldChallenge the status quoCourageously pursue the impossibleReject mediocrityBe TogetherWork together for successDrive trust and candor with each otherPrioritize "We" before "I"Be A LeaderLead with personal convictionInspire each other to deliver high- quality resultsLeverage resilience and agility to drive excellenceBe AccountableConsistently deliver to our customersEmbrace commitments as a contractTake pride in our actionsBe The ChangeDemonstrate a passion to winMake a difference at work in our communitiesStep forward and take initiativeWhy Join Lasko?