Lifecycle Marketing Manager

Octapharma Plasma offers professional opportunities that make a meaningful difference. We enhance the lives of patients who need our life-saving medicines. We reward the donors who provide the plasma we collect to make them. And we inspire growth and development in the teams at our donation centers, offices, and labs. We invite you to do the same in this role:Marketing Campaigns ConsultantThis is What You`ll Do:Early Lifecycle NurturingDesign and execute campaigns targeting new donors from their first visit through early engagement milestonesUse behavioral triggers and segmentation to personalize content and offers for improved repeat behaviorDevelop education and onboarding flows to reduce early drop-offRemarketing & Service RecoveryCreate remarketing campaigns for donors who have lapsed within early lifecycle stagesActivate service recovery workflows to address negative experiences quickly and protect retentionImplement micro-incentive strategies to re-engage at-risk donorsCampaign Execution & OptimizationBuild and deploy 1:1 campaign in marketing automation platformsRun structured A/B and multivariate tests to improve performance, iterating rapidly to scale what worksMaintain campaign calendars and coordinate with other teams for cohesive executionManage referral campaigns to drive new donor acquisition through word-of-mouth and enhanced programCollaborate with loyalty team to define handoff points from early lifecycle to loyalty stageShare insights and campaign learnings to inform loyalty strategies and ensure a seamless donor journeyMeasurement & ReportingTrack KPIs related to early lifecycle retention, repeat visit behavior, and churn reductionProvide clear, actionable insights on campaign performance and ROI to inform strategic decisionsMaintain real-time reporting dashboards for stakeholdersTranslate campaign performance to incremental business impact using baseline and A/B methodologies.This Is What It Takes:Bachelor's degree in Marketing, Business Administration, or a related field.4-6 years of marketing experience, with a focus on lifecycle, retention, and CRMProved ability to design and execute early lifecycle and remarketing campaignsStrong hands-on experience in marketing automation platformsAnalytical and test-driven mindset with the ability to optimize performance through rapid iterationStrong communicator with experience collaborating across a matrixed organizationWe're widely known and respected for our benefits and for leadership that is supportive and hands-on.Formal trainingOutstanding plans for medical, dental, and vision insuranceHealth savings account (HSA)Employee assistance program (EAP)Wellness program401 (k) retirement planPaid time offCompany-paid holidaysPersonal timeMore About Octapharma Plasma, Inc.With donation centers and team members throughout the U.S., Octapharma Plasma, Inc. collects plasma to create life-saving medicines for patients worldwide. We are growing at an impressive pace, and so is the positive impact of our work. Our community relies on teamwork, compassion, and expertise to get things done the right way, while making a meaningful difference in the lives we touch.INNER SATISFACTION.OUTSTANDING IMPACT.