Head of Lifecycle Marketing

OverviewIs this the role you are looking for If so read on for more details, and make sure to apply today.Quizlet's mission is to help every learner achieve their outcomes in the most effective and delightful way. Our $1B+ learning platform serves tens of millions of students every month, powering over 2 billion learning interactions monthly. We blend cognitive science with machine learning to personalize and enhance the learning experience for students, professionals, and lifelong learners alike.About the TeamQuizlet's Marketing team drives brand awareness, user engagement, subscription, and ads growth. The Head of Lifecycle Marketing leads the Lifecycle Marketing team, which focuses on driving customer engagement and retention through owned channels. The Lifecycle team works cross-functionally with product marketing, brand, product, and engineering teams. This role reports to the Director of Growth Marketing.About the RoleAs the Head of Lifecycle Marketing, you will be responsible for growing activation, engagement, retention, and subscriptions via Braze-run channels. You will lead the Lifecycle Marketing team in managing triggered and seasonal ad hoc programs to drive incremental sessions and monthly active users. You will shape how campaigns come to life with personalized data, timely targeting, and engaging copy and creative. Your strategic mindset and deep understanding of customer behavior will help you evaluate opportunities and prioritize tickets.You will use data to shape campaign structures and strategies and analyze campaign and channel effectiveness. You will establish performance baselines and best practices across email, push, SMS, and onsite channels. You will collaborate with product, data science, and engineering teams to unlock new triggered and ad hoc campaign opportunities. As you test and learn, you will help establish playbooks for scaling winning initiatives.You will communicate learnings and proposals through well-synthesized decks and documents. You will break down your thinking, solicit direct feedback, and bring stakeholders along for the ride. You should make decisions quickly and interpret and share results to move the business forward. You will inspire and mentor your team to grow their technical and strategic expertise in lifecycle marketing.This is an onsite position in our San Francisco office. Employees are required to be in the office a minimum of three days per week: Monday, Wednesday, and Thursday, and as needed by the manager or the company.ResponsibilitiesDevelop and implement comprehensive lifecycle marketing strategies that align with the company's growth objectives and enhance customer engagementLead cross-functional initiatives to optimize the customer journey from sign-up and activation through product adoption, retention, and subscriptionDrive best-in-class campaign analysis with the analytics team to optimize campaigns for incremental resultsUse data analytics to gain insights into customer behavior and tailor marketing efforts to improve campaign effectivenessOversee management of all lifecycle channels (email, SMS, push notifications, in-app messages) with cohesive and personalized communicationCollaborate with product marketing, brand, product, and engineering to ensure marketing strategies support overall goalsStay ahead of industry trends, innovating and evaluating new channels with test-and-learn approachesLead, mentor, and develop a high-performing marketing team and foster a culture of excellenceWhat you bring to the table10+ years in lifecycle or digital marketing, with at least 3+ years in a leadership roleDeep understanding of marketing automation tools and CRM systemsProven track record designing and executing successful lifecycle marketing strategiesStrong analytical skills with experience in data analysis and customer segmentationExperience with A/B testing and holdout reporting to measure effectivenessCreative, customer-centric thinker with excellent copywriting skillsExperience building complex lifecycle canvases and coaching iterations and testsExcellent leadership, collaboration, and communication abilitiesAbility to influence cross-functionally and manage data libraries and strategyStrong organizational and prioritization skills and ability to implement process improvementsBonus points if you haveBackground using Braze for marketing automationFamiliarity with Liquid logicFamiliarity with the ed tech landscape and/or Gen Z consumersExperience in freemium consumer subscriptionsExperience driving onsite marketing campaigns and building new onsite channelsExperience lifecycle for a global company including localization considerationsLightweight design skills in Figma to mock up ideasCompensation, Benefits & PerksQuizlet is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Total compensation for this role is market competitive, including a starting base salary of $154,000 - $212,000, plus company stock optionsCollaborate with your manager and team to create a healthy work-life balance20 vacation daysCompetitive health, dental, and vision insuranceEmployer-sponsored 401k plan with company matchAccess to LinkedIn Learning and other resources to support professional growthPaid Family Leave, FSA, HSA, Commuter benefits, Wellness benefits40 hours of annual paid time off to participate in volunteer programsWhy Join Quizlet?Massive reach: 60M+ users, 1B+ interactions per weekCutting-edge tech: Generative AI, adaptive learning, cognitive scienceStrong momentum: Top-tier investors, sustainable business, real tractionMission-first: Work that makes a difference in people's livesInclusive culture: Committed to equity, diversity, and belongingWe strive to make everyone feel comfortable and welcome!In ClosingAt Quizlet, we're excited about passionate people joining our team—even if you don't check every box on the requirements list. We value unique perspectives and believe everyone has something meaningful to contribute. Our culture is about taking initiative, learning through challenges, and striving for high-quality work while staying curious and open to new ideas. We value honest, respectful communication, thoughtful collaboration, and a supportive space where everyone can grow and succeed together.Quizlet's success depends on a strong commitment to diversity, equity, and inclusion. As an equal opportunity employer, we welcome applicants from all backgrounds. Women, people of color, members of the LGBTQ+ community, individuals with disabilities, and veterans are encouraged to apply.To All Recruiters and Placement Agencies:Quizlet does not accept unsolicited agency resumes and/or profiles. Please do not forward unsolicited resumes. Quizlet will not pay fees to any third-party agency or firm. xevrcycAll unsolicited resumes will be considered the property of Quizlet.