Mid Weight Creative

A Mid-Weight Creative is responsible for developing and delivering creative ideas and assets across a wide range of channels and formats.Working closely with Senior Creatives, Designers, Content Creators and the wider Creative & Production team, this role brings ideas to life with craft, consistency and attention to detail that will connect with our broad UK audiences.What you'll be doingCreative Development & ExecutionDevelop creative ideas and executions across campaigns, content and always-on activityProduce high-quality creative assets across multiple channels and formatsTranslate briefs into clear, engaging and on-brand creative output that will drive the behaviour changes in UK audiences we need to increase player participationCollaboration & Team WorkingWork closely with our Creative Director, Senior Creative, Designers and Content Creators to shape and deliver ideasCollaborate with Strategy, Media, Production and Delivery teams to ensure work is insight-led and platform-appropriateRespond effectively to feedback, refining work to meet creative and brand standardsBrand & QualityEnsure all creative output aligns with The National Lottery brand framework and tone of voiceMaintain high standardsof craft, consistency and attention to detailSupport the evolution of creative approaches as in-house capability growsDelivery & Ways of WorkingDeliver work on time and to brief across multiple concurrent projectsSupport both planned campaign work and reactive, fast-turnaround activityWork efficiently within delivery processes and workflowsLearning, Development & GrowthContinue to develop creative skills, craft and channel knowledgeStay up to date with creative trends, formats and platform best practiceSupport junior creatives/teams where appropriateContribute positively to a collaborative, high-performance creative cultureWhat experience we're looking forExperience working as a Mid-Weight Creative in an agency or in-house environmentStrong portfolio demonstrating creative thinking and execution across multiple channelsAbility to develop ideas and bring them to life across different formatsGood understanding of brand-led creative and platform requirementsStrong collaboration and communication skillsAbility to work at pace and manage multiple pieces of workOpenness to feedback and a desire to continuously improveExperience in regulated or brand-sensitive environments is desirableKey Measures of SuccessDeliver consistently strong creative work across campaigns and contentDemonstrate solid creative thinking alongside reliable execution, with a deep understanding of what will motivate our customersWork effectively as part of a fast-moving teamContribute to improved speed and quality of in-house creative deliveryShow progression in craft, confidence and creative judgmentBenefitsCompany Bonus SchemeMatched pension contributions up to 8.5%26 days annual leave + 2 Life Days (and bank holidays)Single Private Health CoverComplimentary Private MedicalIncome ProtectionFlexible Benefits – EV Scheme, Money Coach, Will Writing, Mortgage Advice, Dental and Eye Care SchemesEnhanced Family Leave (Maternity, Paternity, Adoption)Wellness Allowance £500Employee Assistance ProgrammeDiscounted Health AssessmentsVolunteering DaysMatched FundingWe are a Disability Confident Leader which means we've taken proactive steps to ensure our workplace is accessible and inclusive for disabled and neurodivergent colleagues and candidates. As part of this we offer an interview to disabled applicants who meet the essential requirements of the job.J-18808-Ljbffr