VP of Digital Product/Ecommerce

Job Title: Head of eCommerceRole OverviewThe Head of eCommerce will serve as the strategic and operational leader of the brand’s digital business. This VP-level role is responsible for owning the eCommerce P&L, defining the online growth strategy, and driving the roadmap for technology and customer experience.The ideal candidate will bring a strong mix of analytical rigor, creative vision, and cross-functional leadership building a scalable digital business that deepens customer loyalty and drives profitability.Key ResponsibilitiesStrategic Leadership & P&L OwnershipOwn the eCommerce P&L driving revenue, profitability, and customer lifetime value.Develop and execute the digital growth strategy aligned with company goals and brand values.Partner closely with Finance to forecast, model, and report on key performance metrics.Define and own the vision for the eCommerce roadmap from platform evolution and UX optimization to technology integrations - all with an unwavering obsession for customer experience. Lead cross-functional alignment on digital priorities across Marketing, Product, Operations, and Creative teams.Champion data-driven decision-making and digital innovation to elevate brand storytelling and conversion.Build and manage vendor and platform relationships, ensuring the tech stack and tools scale effectively with business growth.AnalyticsOwn the company’s KPI framework for customer acquisition, retention, conversion optimization, AOV growth and other key ecommerce metricsDesign and manage the data infrastructure and reporting environment, ensuring accurate data pipelines across platforms (e.g., Shopify, data warehouse, marketing channels), and delivering scalable dashboards and self-service analytics tools.Lead experimentation and measurement frameworks, including A/B testing methodology, attribution modeling, incrementality analysis, and performance measurement across customer acquisition and onsite optimization initiatives.Translate data into decision-ready insights, identifying trends, risks, and opportunities across customer behavior, channel performance, and product productivity to inform strategic and operational decisions.Customer Experience & ConversionOversee site merchandising, content strategy, and on-site UX to ensure a seamless and luxurious customer journey.Leverage analytics and A/B testing to continuously optimize conversion rates and AOV.Partner with Operations to ensure flawless execution from order to delivery. Digital Product & Technology LeadershipOwn the end-to-end digital product strategy across the eCommerce ecosystem, including website, mobile experience, and customer-facing digital tools Define and manage the product roadmap, prioritizing features, enhancements, and integrations that drive conversion, retention, and customer lifetime value Partner closely with Engineering, external developers, and platform partners to scope, build, and launch new site functionality and experiences Translate business needs into clear product requirements, user stories, and development priorities Lead sprint planning, testing, and deployment of new features, ensuring seamless execution and minimal disruption to the customer experience Continuously evaluate and optimize the tech stack (Shopify and adjacent tools), identifying opportunities for innovation, automation, and scalability Leverage customer data, analytics, and user behavior insights to inform product decisions and roadmap prioritization Drive a test-and-learn culture across digital product initiatives, including A/B testing, personalization, and UX/UI improvementsTeam Leadership & DevelopmentLead, mentor, and develop a high-performing team.Foster a culture of accountability, collaboration, and continuous improvement.Set clear KPIs and professional development goals aligned with company strategy.Champion an innovation mindset empowering the team to experiment, challenge convention, and surface bold ideas that drive growth and elevate the customer experience.Report and communicate performance to the executive team, translating analytics into actionable strategies that drive measurable business outcomes.Qualifications15+ years of progressive experience in eCommerce or digital business leadership, with at least 2 years at the VP or equivalent level.Proven track record of scaling a DTC business preferably in premium or luxury retail fashion.Experience managing full P&L and driving profitability.Strong understanding of Shopify (or similar), analytics platforms, and CRM systems.Strategic thinker with hands-on execution capability.Exceptional leadership, communication, and stakeholder management skills.Passion for customer experience.Salary $200,000 + 15% Bonus