Go To Market Marketing Manager – North America

Go‑To‑Market Marketing Manager – North AmericaLocation: Chicago, IL (Hybrid: 3 days in‑office, 2 remote) Reports To: Head of Marketing NAMRole OverviewThe Go To Market Marketing Manager is responsible for owning end-to-end marketing execution and go-to-market delivery for the North American business. This role brings together integrated campaign management, product launch execution, positioning, messaging, media planning, and sales enablement into a single point of accountability.This role is a critical interface between North America and Global Marketing, ensuring global strategies, assets, and brand frameworks are translated into effective, fully supported market execution for the US, Canada, and Mexico. The role is hands-on, with one owner accountable for ensuring products and campaigns are launched clearly, consistently, and commercially effectively across D2C, Retail, Amazon, and B2B/Industrial channels.ResponsibilitiesMarketing Strategy, Campaign & Media ExecutionOwn planning and execution of integrated marketing campaigns across all of North AmericaDevelop campaign strategies that span owned, earned, and paid mediaDevelop media plans and channel recommendations aligned to campaign objectives, including budget allocation, channel mix, and flightingManage campaign calendars, asset needs, and cross-channel coordinationEnsure brand consistency, message clarity, and commercial focus across all touchpointsGo-To-Market & Product Launch ExecutionOwn go-to-market execution for new product launches, line extensions, and initiativesBuild and manage comprehensive launch plans including timelines and key milestones, target customer segments and priority channels, messaging hierarchy and key claims, required assets, media support, and enablement materialsServe as North American marketing lead in partnership with Global Marketing for all launches and major campaignsEnsure Global briefs clearly reflect North American market needs, channel requirements, and media use cases and all assets required for external media, owned media, ecommerce, and retail activation are included in Global briefsClearly define and manage any North America–specific requirements that will be briefed and developed locallyActively participate in asset development, reviews, and final sign-off to ensure assets are market-ready, on-brief, and channel-appropriateEnsure launches are delivered on time, on message, and sales-readyPositioning, Messaging & Brand StewardshipAct as a brand champion and guardian for the North American businessEnsure adherence to Brand Visual Identity (BVI), positioning, tone of voice, and messaging principles across all executionsDevelop and maintain product positioning and value propositions based on inputs from Product, Sales, Global Marketing, and market insightsTranslate technical product features into clear customer benefits and use casesCreate and maintain messaging frameworks used across campaigns, media, sales tools, and channel contentEnsure consistent application of positioning and messaging across all customer-facing assetsSales & Channel EnablementDevelop launch and campaign toolkits including POP and training materialsPartner with Sales and channel teams to ensure clear understanding of positioning, differentiation, and target customersSupport adaptations for Amazon, D2C, Retail, and B2B/Industrial partners while protecting brand and positioning integrityAI-Enabled Marketing & GTM OperationsActively use AI tools to improve efficiency and quality across marketing and GTM workflowsApply strong human judgment to validate, refine, and approve all AI-assisted outputsEvaluate and recommend AI tools or workflows that improve marketing and GTM executionPerformance Tracking & OptimizationDefine and track campaign, media, and launch KPIs in partnership with Marketing, Sales, and Ecommerce teamsSupport post-launch and post-campaign reviews to identify wins, gaps, and optimization opportunitiesUse insights to continuously improve go-to-market, media effectiveness, and cross-functional ways of workingRequirements & Skills6–9 years of experience in Marketing, Go-To-Market, Product Marketing, or adjacent rolesProven experience leading integrated campaigns and product launch executionExperience working with Global or centralized marketing teams and adapting global strategies for local market executionExperience supporting multi-channel environments (D2C, Retail, Amazon, B2B/Industrial)Strong cross-functional leadership and project management skillsClear, structured communicator able to simplify complex information and influence across regionsComfortable with hands-on executionHighly organized, detail-oriented, and deadline-drivenPractical, responsible use of AI tools to accelerate work without sacrificing qualityPreferred AttributesStrong owner mindset – Takes accountability for outcomes, not just deliverables; comfortable being the single point of ownership for campaigns, launches, and media executionBrand steward – Acts as a consistent champion and guardian of brand standards, positioning, and BVIExecution first– Hands-on delivery in a fast-paced, resource-lean environmentHighly organized and process-oriented – Brings structure to ambiguity and manages multiple initiatives simultaneouslyAdaptable and resilient – Thrives in evolving environments and adjusts quickly when priorities shiftWorking Hours & BenefitsFull-time hybrid role (3 days in-office, 2 days work-from-home), Monday through Friday, 7:00 A.M. to 4:00 P.M.Health, dental, vision, and life insuranceShort-term disabilityPaid vacation and sick leave401k company matchEmployee Assistance Program (EAP)Health/Fitness reimbursementFlexible Spending Account (FSA)HSA with company contributionAnd more!