Manager, Marketing

Job Title: Manager, Marketing Job Status: Full-time Job Summary: Under general supervision the Manager of Marketing will lead marketing efforts for the organization. This role involves a blend of strategic planning, team leadership, market research, and creative execution and plays a pivotal role in bridging the gap between the organization’s offerings and its target audience. This role will drive awareness and engagement for departmental key areas of focus, and other key elements needed. The Manager of Marketing will enhance department visibility, highlight organization impact, and build brand cohesion across programs by partnering closely with program leads and serve as a bridge with the ACCESS Marketing & Communications team.Essential Duties And ResponsibilitiesPartner with Marketing & Communications leadership to define marketing priorities, strategies and establish measurement requirements for assigned departmentDevelop integrated marketing plans across owned and earned channels that support departmentCollaborate actively with program leads to define goals and execute marketing plans, tailoring initiatives to meet each program’s unique needsDrive end-to-end campaign orchestration, from brief creation through creative execution and performance measurement, ensuring seamless cross-functional communicationFunction as a brand steward for department, effectively telling and teaching the brand story, and ensuring consistent representation across all platformsDevelop brand guidelines and ensure adherence across the organizationOversee marketing for key department events-including conferences, advocacy days, and community-building activities-ensuring cohesion in messaging and alignment with brand valuesOversee the creation of all marketing materials, leveraging ACCESS resourcesManage third-party resources and relationships, as needed, to support the department’s marketing goalsCollaborate with the design team to create engaging and visually appealing promotional contentMonitor and report on Key Performance Indicators for all initiatives, providing actionable insights that inform future strategiesCollaborate with ACCESS and department teams to identify and cultivate creator and media partnerships that expand awareness of the department’s work and impactPartner with department program leaders and community members to create compelling content that highlights department’s mission, achievements, and community impactWork with organization’s social and creative resources to develop content that highlights department’s mission, success stories, and contributions to the communityOperate standard office equipment and use required software applications, including Microsoft OfficePerform other duties and responsibilities as assignedKnowledge OfKnowledge, Skills, and Abilities:Latest trends and best practices in marketingClient relationship managementStrong understanding of market research, data analysis, and consumer behaviorNon-profit, community-focused, or advocacy work is a strong plusFamiliarity with Arab American communities a plusProficiency in Arabic is a plusSkill InCommunication and collaboration skills, with the ability to work effectively within a small teamStrong project management and organizational abilitiesCreative thinking and problem-solving skillsAbility to work under pressure and meet tight deadlinesHigh level of attention to detail and accuracyCritical thinking and problem resolutionIdentifying target audiences and creatively devising and leading marketing campaigns that engage, educate and motivateAbility ToTake a project from concept through to execution with minimal oversightMaintain ACCESS brand integrity throughout all work performedJuggle multiple projects and meet deadlines in a fast-paced environmentPartner with other functional areas to accomplish objectivesAttention to detail, while maintain a “big picture” orientationWork independently as well as collaboratively within a team environmentEducational/Previous Experience RequirementsMinimum Degree Required:Bachelor’s degreeRequired Disciplines:Marketing, Communications, Public Relations, or a related field~and~At least 3-5 years of experience in marketing or communications. Demonstrated success in developing and executing marketing strategies and campaignsAny equivalent combination of experience, education and/or training approved by Human ResourcesLicenses/CertificationsLicenses/Certifications Required at Date of Hire:NoneWorking ConditionsHours: Normal business hours, some additional hours may be requiredTravel Required: None generally required; Local, in-state, national, and international travel, up to 10%.Working Environment: Climate controlled office