Marketing Operations Manager
Job Description: Own the MarTech stack end to end: HubSpot, Salesforce integrations, ABM and intent platforms, ad platforms, webinar tools, and the integrations that hold them together.
Own the operational layer of regscale.com: CMS administration, integrations, technical implementation of conversion paths, forms, tracking, and tag management.
Own data governance: contact database integrity, deduplication, enrichment, list management, and enforcement of compliance and consent policies.
Build and continuously optimize campaign infrastructure, workflows, lead scoring, routing, and full-funnel attribution reporting.
Own marketing reporting and dashboards in HubSpot, Salesforce, and BI tools, with a focus on the metrics that prove pipeline contribution and conversion improvement.
Use AI to accelerate execution, automate repetitive workflows, surface insights faster, and continuously raise the bar on what a lean team can deliver.
Serve as the internal subject matter expert across the full MarTech stack, owning integrations, tool evaluations, vendor relationships, and documentation.
Partner closely with RevOps on shared data, attribution, routing, scoring, and SLAs.
Requirements: 5+ years in marketing operations or an ops-heavy digital marketing role in B2B SaaS.
Expert HubSpot and Salesforce; certs strongly preferred.
WordPress technical ownership experience.
AI-native mindset with demonstrated use of AI tools to automate workflows, accelerate execution, and improve operational efficiency; Claude Code preferred.