Digital Marketing Specialist

Job Type - Full-TimeSalary: $60,000-$69,000 OverviewA client of Insight Global is a leading bariatric surgery and medical tourism provider focused on delivering safe, affordable, and high-quality care to international patients. We are seeking an experienced Digital Marketing & CRM Automation Specialist to own and execute our full marketing funnel—from traffic generation to lead conversion and CRM optimization. This role is critical in driving patient inquiries, improving conversion rates, and aligning marketing with sales operations across multiple channels. ResponsibilitiesOwn and execute end‑to‑end marketing funnel strategy to drive qualified patient leadsManage SEO strategy using current best practices and algorithm updatesOversee PPC campaigns across Google Ads, Meta Ads, and other paid platformsBuild, optimize, and automate email marketing campaigns and nurture sequencesManage CRM databases, lead pipelines, and funnel performanceOptimize landing pages, CTAs, and conversion paths to increase lead qualityExecute content marketing initiatives including blogs, landing pages, and patient-focused messagingManage organic and paid social media campaigns across relevant platformsSupport video marketing efforts including editing, optimization, and short‑form content (YouTube, TikTok, Reels)Collaborate closely with sales teams on lead handoff, enablement, and follow‑up workflowsTrack performance metrics, analyze results, and report on KPIs across channelsRequired ExperienceApplicants must have hands‑on experience with:SEO (latest best practices and algorithm trends)CRM database management and funnel optimizationPPC management (Google Ads, Meta Ads, etc.)Email marketing campaigns and marketing automationsContent marketing (blogs, landing pages, CTAs)Social media marketing (organic and paid)Video marketing and optimizationLead generation and sales enablementConversion rate optimizationCRM platforms (Zoho CRM required; Salesforce or similar accepted)Marketing funnel strategy and executionPreferred ExperienceWordPress management and plugin configurationBuilding and maintaining CRM workflows (Zoho, Deluge scripting preferred)Marketing automation, lead scoring, and sales collaborationKPI tracking and multi‑channel reportingZoho Deluge scripting for workflow automationsServer administration (cPanel, DNS, FTP)Frontend development: HTML, CSS, JavaScriptBackend development: PHP, MySQL, PythonDesign tools such as Canva, Adobe Creative Suite, or FigmaOutreach experience (email campaigns, backlinking, influencer partnerships)Analytics and reporting tools (Google Analytics, Search Console, Zoho Reports, Google Sheets / Excel advanced formulas)Education RequirementsCollege graduate (required)Zoho CRM experience (required)BenefitsCompetitive pay based on experience