Director, Product Marketing, Mailchimp

Position Title:Director, Product Marketing, MailchimpReports to:Senior Vice President, MarketingOrganization:GBSB Global Business Solutions GroupLocation:Mountain View, CA; San Diego, CA; or Atlanta, GAIntuit is a global platform company that is on a mission to power prosperity around the world for consumers, small businesses and the self-employed. Across our four leading brands – Turbo Tax, Credit Karma, QuickBooks, and Mailchimp – Intuit serves over 100M customers and is one of the few companies in the world to have both a thriving consumer and small business ecosystem. Intuit is known for its innovation track record, customer centricity, and its consistent recognition as a top place to work.Overview Reporting to the SVP, Marketing, this executive will be responsible for Intuit’s Mailchimp segment, and is accountable for key declared growth initiatives for FY26, including:Scaled AcquisitionMobile MessagingTransactional Email/MessagingThis executive will be responsible for identification of the right segments to target, develop and deploy winning value propositions, drive differentiation in our experiences and capabilities, while ensuring we have a durable approach to growth.We are looking for a passionate candidate to lead this high growth business within our Small and Mid-Sized organization: someone who is comfortable working within the business and across disciplines and teams, and able to flex between the big picture and sweating the details. We’re looking for someone who is smart, humble, curious, a great people leader and of course, completely customer-obsessed.ResponsibilitiesLead across the full spectrum of inbound and outbound product marketing strategy and activities for MailchimpDevelop integrated portfolio strategy for Mailchimp, including how the e2e product plays into the broader GTM strategyDevelop the segmentation and positioning strategy, and enable GTM readinessIdentify and unlock new opportunities for growth: customer segments, product experiences, and business modelsPartner with Product on the roadmap and solution set to drive continued acquisition, engagement and monetizationPartner with Acquisition and Lifecycle teams across paid, earned and owned channels, and with Sales, CS and indirect channels to deliver programs that drive growthCollaborate across Product, Engineering, Data & Analytics, Design, Brand, Partnerships, Sales and Customer Success to deliver amazing e2e customer experiencesBuild and lead a motivated, high-performing team of marketers, to drive excellent execution of the strategy, grow their careers, and build new capabilities for the futureServe on the US Marketing extended leadership teamQualifications and AttributesDeep product marketing craft expertise: End to end experiences across development of customer and market insight, to informing actionable positioning and growth strategiesDemonstrated experience leading product marketing for a leading digital marketing solution at scale or high growth SaaS businessExpertise in digital marketing solutions related to marketing automation and email marketing platformsDomain expertise in SaaS, fintech, financial services preferredDemonstrated track record of driving transformation with winning outcomesExperience leading people managers (minimum 2nd line management experience)Demonstrable comfort and agility with leveraging data to create winning outcomesProven success in partnering, influencing, and collaborating internally and externallyProven ability to hire and grow world-class marketing professionalsIntuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:#J-18808-Ljbffr