Brand Director — Snoozy (Remote)

Brand Director – Job DescriptionCompensation: $105,000 – $125,000CompanySnoozy is a fast-growing wellness brand focused on creating products that help people feel better — from sleep to relaxation to daily balance. Our products span multiple regulated and non-regulated markets including hemp-derived products, non-infused wellness products, and state-regulated THC products.Snoozy sells through e-commerce and in over 1,000 retail stores nationwide, and we are rapidly expanding across wholesale, retail, and new product categories. As we scale, maintaining a strong and consistent brand across all customer touchpoints is critical.Role OverviewThe Brand Director will own the visual identity and customer-facing experience of Snoozy across every channel.This includes packaging, product launches, social presence, email design, retail merchandising, wholesale materials, and photography/video direction. The role ensures Snoozy presents a cohesive and recognizable brand experience across all divisions including hemp, non-infused wellness, and regulated THC markets.This position reports to the COO and collaborates closely with Marketing, Sales, Product, and Operations.Key ResponsibilitiesBrand Strategy & Visual Identity• Own and evolve Snoozy’s brand identity and guidelines• Define typography, color systems, layout rules, and photography direction• Ensure all creative output is consistent and recognizableCustomer Experience Across Channels• Maintain consistency across email, social, packaging, and retail materials• Ensure a cohesive brand experience across digital and physical customer touchpointsCreative Leadership• Manage the Creative Operations Manager and designers• Coordinate external agencies and photography/video vendors• Build scalable creative production systems and workflowsCampaign & Marketing Collaboration• Work with the Director of Performance Creative to ensure ad creative aligns with the brand• Partner with Marketing to ensure campaigns reinforce the brand identityBrand Architecture• Maintain a cohesive master brand across Snoozy Hemp, Snoozy Wellness, and Snoozy THCProduct Launch Leadership• Lead brand execution for product launches including packaging, launch visuals, photography, and retail materialsQualifications• 7+ years experience in brand leadership, design leadership, or creative direction• Experience with CPG, wellness, beverage, or consumer brands• Strong understanding of brand systems and visual identity• Experience managing creative teams and agencies• Ability to translate strategy into execution across multiple channelsPreferred• Startup or high-growth brand experience• DTC and retail brand experience• Experience in regulated industries such as cannabis, alcohol, or supplements