Head of E-Commerce & Marketing

Head of E-Commerce & MarketingLocation: Secaucus, NJ (Hybrid/Onsite) Industry: Fashion Retail / DTC / Omnichannel Reports To: CEOAbout the RoleWe are seeking a strategic and hands-on Head of E-Commerce & Marketing to lead digital commerce, performance marketing, and brand growth initiatives for a nationally recognized fashion retail brand. This role will drive online revenue growth, customer acquisition, retention, and omnichannel strategy while leading cross-functional teams and reporting directly to the CEO.Key ResponsibilitiesOwn e-commerce P&L and drive revenue growthLead Shopify Plus optimization, CRO, UX, and merchandisingManage paid media, SEO, influencer, email, and SMS marketingDrive customer acquisition, retention, loyalty, and personalization strategiesLead brand campaigns, content strategy, and digital storytellingCollaborate across merchandising, retail, operations, and creative teamsMentor internal teams and manage agencies/vendorsTrack KPIs including ROAS, CAC, LTV, and conversion performanceQualifications8–10+ years in e-commerce, digital marketing, or DTC retail3+ years in a leadership roleStrong experience with Shopify/Shopify Plus, Meta Ads, Google Ads, Klaviyo, and analytics toolsProven success scaling fashion, apparel, or retail brandsStrong analytical, leadership, and communication skillsPreferredExperience in women’s fashion, plus-size, or multicultural brandsOmnichannel retail and retention marketing experienceWhat We OfferExecutive leadership opportunity reporting to the CEOCompetitive compensation + performance incentivesHigh-growth, collaborative work environment