Senior Integrated Marketing Manager

Job Description: Own Integrated Marketing Strategy for Tentpoles: Lead the development of integrated marketing strategies for key sports seasons and tentpole moments (e.g., NFL, NBA, MLB) Drive End-to-End Campaign Leadership: Oversee campaign planning and execution across paid, owned, and earned channels Lead Go-to-Market Planning: Partner closely with Product Marketing, Product, Promotions and other channel marketing teams Set Campaign Direction & Briefing Standards: Establish clear campaign frameworks and messaging direction Ensure Cross-Channel Alignment: Act as the central strategic connector across Marketing functions Own Performance & Optimization Strategy: Define success metrics to evaluate campaign performance Elevate Execution & Team Output: Provide direction, feedback, and prioritization support to junior team members Drive Operational Excellence: Identify and implement improvements to campaign planning and workflow management Requirements: 6–8+ years of experience in integrated marketing, campaign strategy, or related roles (consumer, sports, gaming, or tech preferred) Proven ability to lead integrated marketing strategies and execute multi-channel campaigns at scale Strong strategic thinking with the ability to connect business goals to marketing plans and execution Proven ability to collaborate across various internal teams, including Product, Product Marketing, Creative, Analytics, Paid Media, and CRM. Demonstrated ability to influence without authority and drive alignment across multiple stakeholders Strong project management and organizational skills, with the ability to manage complex, concurrent initiatives Data-driven mindset with experience leveraging insights to inform strategy and optimization Experience mentoring or guiding more junior team members Benefits: Company-subsidized medical, dental, & vision plans 401(k) plan with company match Annual bonus Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!) Generous paid leave programs, including 16-week paid parental leave and disability benefits Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked Company-wide in-person events and team outings Lifestyle enhancement program Company equipment provided (Windows & Mac options) Annual performance reviews with opportunities for growth and career development