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BDC Administrator
Waterford, MIApril 1st, 2026
Dealership:L0434 Suburban Ford of Waterford At Waterford Ford, creating exceptional customer experiences starts with the very first interaction. We are looking for a motivated and customer-focused Sales BDC Administrator to support our sales team by connecting with customers, managing internet leads, and setting high-quality showroom appointments. In this role, you'll serve as the first point of contact for many of our customers - helping guide them toward the right vehicle while supporting our sales team through proactive communication and follow-up. If you enjoy speaking with people, staying organized, and helping drive dealership sales success, we'd love to connect with you. ResponsibilitiesRespond to internet leads, phone inquiries, and online customer requests Engage with customers to understand vehicle needs and buying timelines Schedule qualified showroom appointments for the sales team Follow up with unsold prospects, previous customers, and active inquiries Maintain accurate customer information within the dealership CRM system Communicate promotions, inventory availability, and dealership programs Support the sales team by ensuring strong lead follow-up and customer communication Track customer activity and appointment outcomes Assist in maintaining a consistent and positive customer experience from first contact to showroom visit QualificationsStrong communication and customer service skills Comfortable speaking with customers by phone, email, and text Organized with strong follow-up and time management skills Ability to work in a fast-paced sales environment Basic computer and CRM proficiency Positive attitude and team-focused mindset Previous BDC, sales support, call center, or automotive dealership experience preferred What Makes You Successful in This RoleYou enjoy connecting with customers and building rapport You thrive on creating opportunities for the sales team You stay organized and follow through on leads You bring energy, professionalism, and a customer-first mindset If you're looking for an opportunity to join a growing dealership team and help drive sales success through strong customer engagement and appointment setting, apply today with Waterford Ford.Benefits: 401(k) Dental insurance Health insurance Paid time off Paid training Vision insurance Work Location: In person
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