Remote Marketing Manager, Lifecycle & Growth

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Lifecycle Marketing Manager - REMOTE. In this role, you will drive the business impact through the design and optimization of customer engagement initiatives. Your work will support customer activation, retention, feature adoption, and revenue growth. You will bridge Lifecycle Marketing with Product and Data, translating insights into actionable experiences that influence customer behavior. This position is ideal for a marketer with a customer journey focus, as you will own pivotal initiatives that shape business outcomes in a Product-Led Growth (PLG) environment.AccountabilitiesOwn lifecycle experience direction for assigned journeys or segmentsDefine target customer needs and desired behaviorsDesign comprehensive lifecycle experiences across various communication channelsTranslate business priorities into actionable lifecycle initiativesDevelop hypotheses to measure lifecycle initiative impactsCollaborate with cross-functional teams for cohesive strategiesMonitor and analyze lifecycle performance and optimize based on findingsAct as an advisor on lifecycle best practices across teamsRequirementsBachelor's degree in Marketing, Business, or a related field5-7 years of experience in lifecycle or growth marketingProven experience owning customer journeys linked to business outcomesStrong analytical skills with a focus on data-driven decision makingAbility to influence and collaborate cross-functionallyExperience in B2B SaaS or Product-Led Growth environmentsBenefitsFlexibility to work remotely or in-office as desiredInvestment in professional developmentComprehensive health and wellness benefits from Day 1401k plan with up to 4% matchGenerous flexible time-off policyEmployee Stock Purchase ProgramWhy Apply Through Jobgether? We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.We appreciate your interest and wish you the best!Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.#LI-CL1#J-18808-Ljbffr