Director of Affiliates

BettingJobs is working with a rapid growth iGaming operator seeking to expand their senior team with an experienced Director of Affiliates.As Affiliate Director, you'll lead and scale the affiliate program across sports, casino, lottery, and horse racing. Reporting to the CMO, you'll manage a team, drive First-Time Depositors (FTDs), and deliver sustainable revenue growth through data-driven affiliate strategies.Key Responsibilities:Develop and execute affiliate strategies to drive FTDs and maximize ROIManage affiliate partnerships, onboarding, and performance optimizationAnalyze data to track performance, identify trends, and meet KPIsLead and mentor the affiliate team to achieve acquisition targetsCollaborate with marketing and CRM teams to align campaigns and customer journeysNegotiate deals and build strong relationships with top affiliatesCreate innovative, data-driven campaigns for the US marketOversee affiliate platforms (e.g., MyAffiliates) for tracking and reportingStay updated on industry trends and regulatory developmentsRequirements:8+ years in affiliate marketing (3+ at director level in gambling)Proven success growing US affiliate programs (sports, casino, lottery, racing)Strong focus on FTD acquisition and performance marketingExcellent sales, negotiation, and relationship management skillsData-driven with strong analytical capabilitiesTeam leadership and mentoring experienceExperience with affiliate platforms (e.g., MyAffiliates)Familiarity with CRM and customer lifecycle marketingAbility to thrive in fast-paced environmentsPreferred:Experience in unregulated/semi-regulated marketsStrong US affiliate networkDegree in Marketing, Business, or related field