Senior Brand Manager

The Senior Brand Manager will play a critical role in shaping and executing Botanic Tonics' brand strategy across paid, owned, and earned channels. This individual will operate at the intersection of brand, performance, and culture—driving creative excellence, managing agency partnerships, and leveraging data to continuously optimize marketing impact. This is a hands‐on, high‐impact role requiring both strategic thinking and executional rigor. Key Responsibilities Brand & Creative Leadership Partner with Creative and Integrated Marketing teams to develop best-in‐class campaigns that drive awareness, trial, and velocity Develop clear, actionable creative briefs for promotional and educational initiatives Support campaign development with consumer insights, inspiration boards, and asset direction (Figma) Maintain and evolve brand guidelines, ensuring consistency across all channels and touchpoints Monitor brand health metrics and competitive landscape; deliver actionable insights to leadership Agency Management & Performance Marketing Serve as a key point of contact for external agency partners (e.g., Neo) Provide strategic direction on creative performance, including refresh cycles and new channel opportunities Analyze campaign performance, sales data, and market trends to identify growth opportunities and risks Drive continuous improvement through data-informed testing and iteration Own reporting on Marketing KPIs, learnings, and optimization strategies Email Marketing & Owned Channels Develop and execute email marketing strategy, including: Campaign calendars and send cadence Audience segmentation and targeting Messaging frameworks and content themes Partner with Creative to deliver compelling promotional and educational campaigns Monitor performance and optimize for engagement, conversion, and retention Partnerships, Influencers & Community Identify, source, and onboard influencers, ambassadors, and strategic partners Support social media and influencer strategy development Track partnership deliverables and ensure execution against agreements Support community engagement initiatives, including emerging channels like Reddit Emerging Channels & Reddit Strategy Support paid and organic strategies to reintroduce and educate audiences on Reddit Monitor sentiment and engagement to inform broader brand positioning and messaging Project & Business Management Own marketing project timelines, budgets, and deliverables Prepare and present business performance reports and insights to stakeholders Partner cross-functionally across: Creative Performance Marketing PR & Communications Social & Influencer Field & Activations Ensure seamless execution from strategy → creative → launch → optimization Qualifications Undergraduate degree required; MBA highly preferred 6–10+ years of experience in Brand Management, Marketing, or Growth (CPG strongly preferred) Proven track record of driving brand growth in a high‐growth or disruptive environment Experience working with agencies and cross‐functional teams Core Skills Strong brand storytelling + performance marketing mindset Ability to translate data into clear, actionable insights Excellent project management and organizational skills Experience managing multiple campaigns simultaneously in a fast‐paced environment Strong communication and stakeholder management skills Benefits Overview Comprehensive Medical, Dental, and Vision Plans, 401(k) Match, Family Leave, PTO & Paid Holiday Schedule. Equal Employment Opportunity Botanic Tonics is an equal employment opportunity employer. Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identity, sexual orientation, national origin, liability for military service, or any other characteristic protected by applicable federal, state, or local law. If you are interested in learning the status of your application, please note you will be contacted directly by the appropriate human resources contact person if you are selected for further consideration. Botanic Tonics reserves the right to defer or close a vacancy at any time. #J-18808-Ljbffr