Senior Visual Designer, Brand Marketing

About the Role:Dow Jones and The Wall Street Journal are seeking a dynamic, highly skilled, and collaborative Senior Visual Designer to join the Brand Marketing team. This role focuses on designing and executing visual identities, websites, and digital assets for our events brands.Reporting to the Events Design Lead, this role balances brand guardianship with design flexibility, ensuring visual identities remain consistent while evolving across seasonal and cyclical events marketing. The ideal candidate has deep brand design experience, with expertise in visual design and UI/website design, and demonstrated excellence in typography and digital type hierarchy. Experience in event branding or design for event marketing is a plus.The Senior Visual Designer will work collaboratively with Brand, Marketing, UX, and Development teams to deliver visually compelling, high-quality work that reinforces brand integrity across customer journeys and digital platforms. This position is focused on digital and brand design for events marketing; it is not a design role for physical or on-site environments.Reports to: Events Design Lead, Brand MarketingKey ResponsibilitiesBranding & Visual IdentityCreate new visual identities and extend or refine existing identities across event marketing initiatives and websites.Ensure brand consistency, quality, and fidelity while adapting visual expression for seasonal and cyclical events marketing.Apply expert knowledge of typography, type hierarchy, color, and composition across visual and digital experiences.Website & Digital DesignDesign and refine websites and digital platforms for events, implementing and expanding events visual identities, and applying UI best practices and UX foundations.Produce high-fidelity, dev-ready Figma files that reflect our brand standards and visual identities.Work closely with development teams to ensure design intent is accurately translated into functional digital experiences.Demonstrate a working knowledge of CMS tools, including WordPress, to support the production of scalable, maintainable web experiences.Apply responsive design, accessibility, and usability standards to all digital assets.Collaboration & ExecutionAct as a brand advocate, supporting decision-making that aligns with strategic goals and brand guidelines.Partner with Events Marketing, UX, and Dev/Eng teams to plan, execute, and iterate design solutions.Participate in design reviews, feedback cycles, and brainstorming sessions to ensure high-quality output.Event Marketing Awareness & TrendsUnderstand the cyclical nature of events marketing, including phases of campaign planning, promotion, and post-event activities.Flex brand identities to reflect seasonal changes and event-specific needs while maintaining foundational brand principles.Stay current on event marketing trends, competitor activity, and industry best practices, and share insights to inspire innovation and elevate the team’s work.You Will:Develop, evolve, and implement visual identities for events, designing both foundational elements and flexible adaptations.Design and iterate websites and digital touchpoints that align with UX principles and CMS requirements.Champion brand consistency and elevate visual design standards across events projects.Ensure all outputs are on-brand, visually compelling, and optimized for audience engagement.Collaborate with cross-functional teams, including Events Marketing, UX, and Development, to deliver high-quality design on time.Maintain awareness of industry trends in branding, web design, typography, and events marketing to inspire innovation.Use advanced Figma functionality for theming tokens, components.You Have:5–7 years of experience in brand design and visual design, with proven ability to create and refine visual identities.Experience designing websites and digital platforms; working knowledge of CMS tools, including WordPress, required.Exceptional eye for typography, type hierarchy, layout, and overall design quality.Strong understanding of UI design, UX foundations, and digital design best practices.Proven track record of working in very close collaboration with UX teams, dev teams, engineering and UX program managers.Experience in event branding or marketing is a plus.Expertise in Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign; After Effects a plus).Animation and AI literacy for creative production are a plus.Collaborative, design-forward, and able to champion brand while adapting solutions.Ability to manage multiple projects and priorities within cyclical and seasonal events marketing.Familiarity with design systems and the ability to apply them consistently across digital touchpoints.This role is not responsible for on-site events design or production.Our BenefitsComprehensive Healthcare PlansPaid Time OffRetirement PlansComprehensive Insurance PlansLifestyle programs & Wellness ResourcesEducation BenefitsFamily Care Benefits & Caregiving SupportCommuter Transit ProgramSubscription DiscountsEmployee Referral ProgramLearn more about all our US benefitsAll qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at . Please put \"Reasonable Accommodation\" in the subject line. This inbox will not be monitored for application status updates.Equal Opportunity EmployerAll qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/VetsReasonable AccommodationWe are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at . Please put \"Reasonable Accommodation\" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.Please refer to the privacy notice at the bottom of this page for submitting any data access, deletion, or other data subject rights requests, where permitted under your local laws and regulations.Business Area:Dow Jones - MarketingJob Category:Creative & DesignUnion Status:Union roleBase Pay Range: 90,000.00 - 110,000.00We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.