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Market Research Manager
Roanoke, VAMarch 29th, 2026
The Planet Group is seeking a Market Research Manager to join one of our well-known global pharmaceutical clients.Pay: $81-86.06/hr depending on experience Location: 100% remoteMarket Research Manager Responsibilities:Lead Market insights and analytics projects to facilitate and develop actionable recommendations based on market insights that address key business needs and objectivesHelp internal partners/stakeholders make informed strategic and operational decisionsIndependently lead Business Intelligence planning, implementation, communication of results, and alignment of brand strategies and plansManage all aspects of Business Intelligence including initiation of the RFP process, Vendor Selection, Study Design, Contract Execution, Budget Management, and providing direction on the Scope of Services to be provided by such resourcesIndependently lead all aspects of project planning, such as coordination, setting timelines, scheduling participant meetings, shaping conclusions and recommendations, presenting interim and final results, and communicating all project progress/initiatives to Brand Teams, Senior Management, and/or Vendors, where appropriateServe as the Pipeline Commercialization and Strategy Market Research point of contact supporting different Neuroscience assets (focus on migraine), becoming a trusted partner to Brand Leadership, guiding brand strategy and advising on key initiatives based on knowledge of the business and market through primary market research, data and analytics, and competitive intelligence capabilitiesEnable and demonstrate leadership on the cross-functional business teams across pipeline indications, to make better and more rapid business decisions by framing & prioritizing critical brand questionsProvide insights to both current & future market dynamics while proactively identifying and developing analytics solutions to ensure data driven and objective decision-makingPlay a leading role in the continuous brand planning process based on a deep understanding of the market drivers, patient journey, competition and positioning highlighting opportunities to enhance patient and HCP experience and plans to address leverage points & gapsEnsure all PCS market research activities are conducted on time, within budget, and in accordance with financial and ethical compliance guidelinesWork cross functionally to drive workstreams forwardMarket Research Manager Qualifications:Bachelor’s degree required. Advanced degree (e.g. Masters or PhD) is preferredExperience in pharmaceutical/biotech a preferred and pipeline experience a plusStrong communication skills verbal and in writing, attention to detail, and problem solvingStrong ability to create visually impactful slides and craft compelling executive-level story from primary and secondary insightsVersed in secondary research and analytics using commonly used biotech data sources including epidemiology, treatment landscape, analyst reports and competitor analysisPrior pharmaceutical market research and analytics experience strongly preferredWell-versed in conducting quantitative, qualitative and competitive intelligence and solid experience with secondary research and analytics using commonly used biotech data sources including epidemiology, treatment landscape, analyst reports and competitor analysisStrong ability to create visually impactful slides and craft compelling executive-level story from primary and secondary insightsAbility to analyze real-world claims data #CDM
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