Senior Manager, Search Optimization, spanning Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO)

Overview In this role you will lead the optimization of how ADP is discovered and cited across traditional search, AI-generated answers, and emergent agentic experiences. You’ll own end-to-end roadmaps for SEO, AEO, and GEO, collaborating with Content, Product Marketing, Web, Engineering, and Analytics to drive qualified demand, pipeline, and revenue. You’ll transform technical findings into actionable requirements for web partners, and stay ahead of evolving search and AI trends. This position offers broad scope, autonomy, and meaningful impact on ADP’s growth in a dynamic, AI-centric landscape. ResponsibilitiesIdentify and prioritize optimization opportunities across technical SEO, content, site architecture, internal linking, structured data, brand, entity, and third-party authorityBuild and execute SEO, AEO, and GEO roadmaps tied to traffic, conversion, leads, pipeline, and revenueImprove visibility and citations across Google, AI Overviews, ChatGPT, Copilot, Claude, and emerging discovery experiencesConduct technical audits and translate findings into actionable requirements for web and engineering partnersUse data to identify opportunities and measure visibility, share of voice, and downstream conversionCollaborate with CRO, Web, Content, and Analytics to optimize high-intent landing pages and journeys through experimentationIdentify scalable opportunities across templates, taxonomies, structured data, internal linking, and programmatic content; drive from requirements to QAEstablish scalable search optimization standards, monitoring, and playbooks for cross-functional useStay ahead of changes in search behavior and technology, turning developments into practical opportunities Key requirements3+ years of hands-on AEO/SEO experience with proven resultsStrong knowledge of crawlability, indexation, rendering, site architecture, internal linking, canonicalization, structured data, Core Web Vitals, and on-page optimizationExperience with Profound, Writer, Google Search Console, GA4, Screaming Frog, Ahrefs or Semrush, and enterprise analytics or reporting platformsStrong analytical self-sufficiency from data to hypothesis to actionHTML, CSS, and JavaScript fundamentals with ability to partner with developersClear written and verbal communication, sound judgment, and autonomyCuriosity about generative AI and practical experience evaluating AI-powered visibilityPersistence and pragmatism navigating large organizational dependenciescollaborativeanalytical mindsetautonomytechnical SEOAEOGEO