Remote Digital Marketing Specialist

Company Description CENTRAL BACKHOE & UTILITIES, LTD. is a utility contracting company based in San Antonio, TX, specializing in the installation of wet and dry underground utilities. With a strong focus on new residential developments, commercial construction, and wastewater treatment plants, the company also offers rock excavation and milling services. Recognized for its expertise, CENTRAL BACKHOE & UTILITIES, LTD. is committed to delivering quality and efficient solutions for its clients. Role Description The Digital Marketing Specialist will manage the company’s online presence and digital marketing strategies to enhance brand awareness and drive customer engagement. Daily tasks include overseeing social media channels, creating and executing online marketing campaigns, analyzing web performance using analytics tools, and optimizing content to improve visibility. This is a full-time, on-site role located in San Antonio, TX, requiring strong collaboration with various teams to achieve marketing objectives. Qualifications Expertise in Social Media Marketing and Online Marketing to effectively promote the brand and engage target audiencesProficiency in Digital Marketing and Web Analytics for creating and analyzing marketing campaignsStrong Communication skills to collaborate and convey ideas clearlyBachelor's degree in Marketing, Communications, or a related field (preferred)Ability to stay current on digital marketing trends and tools to ensure innovative strategiesExperience in marketing within the construction or utilities industries is a plus