Brand Manager

JOB DESCRIPTION:Manager, Digital & Social Activation• Reporting to the Media Director, North America, we have a role for a Digital & Social Manager to join our agile, creative and resourceful In-House Digital & Paid Social team. The team merges the art and science of paid media and creative content to optimize multi- million-dollar campaigns and drive tangible business results on social platforms across a set of US and Canada brands.• Based in our New York Offices and working hand and hand with the Central Media Team (CMT) and brand management teams, the role will be wide and varied which means you will be collaborating closely with a large number of both internal (e.g., brand, ecommerce, measurement, etc.) and external (e.g., media, talent, creative agency) partners, therefore exceptional communication and organizational skills will be key.Responsibilities:Creative and Media Management:• Lead paid social strategy and assist with digital activation for a set of portfolio brands• Lead day-to-day function and operations of social media, inclusive of tactical slide creation and presentation with various partners, budget tracking, creative optimization and cross-partner collaboration• Support digital media strategy across our brands, including audience evaluation and alignment opportunities, as well as using data to inform the proper investment across all digital subchannels• Work with internal Central Media Team and media partners to plan campaign strategies and ensure they are accurately activated in digital• Full-funnel planning and execution. Collaborate with CRM, eCOMM and Shopper teams to support more lower-funnel initiatives• Lead the management of social and digital performance, collaborating with brand teams and their respective creative agencies on optimizations• Ideation of social media and digital innovation and learning agenda across portfolio, brands, and media partners• Grow paid social associate, provide support and insight to help sharpen their expertiseMeasurement, Data and Analytics:• Leverage data-driven insights to advise planning and optimization for future media and content strategies• Help lead testing and analysis of digital campaign performance metrics, using internal analytics and return on investment measurement tools to make strategic decisions and meet business goalsSkills: Required:• 3-5 years of experience in digital; including expertise in paid social and the various platforms. Experience across digital marketing channels• BA or equivalent with emphasis on coursework in marketing, advertising, business; preferably a degree in economics, mathematics or statistics• Experienced Excel skills and a comfort with pivot tables• Experience in using social media analytics platforms such as Sprinklr or native channel analytics such as Facebook Insights/Business Manager, Pinterest, etc.• Consistent track record of handling a large volume of projects and requests, while knowing how to prioritize workload• Confidently present strategic plans and findings to several partners, both internal and external• Deep analytical abilities, especially with respect to experimental design and analysisPreferred:• Knowledge, love and appetite for social + digital data and the impact it can have on the business• Understanding of basic business and marketing strategy, inclusive of eCommerce and CRM• Work with large data sets• Demonstrated critical thinking ability• Excellent verbal and written communication skills• Confidently lead debrief sessions, often to a senior audience• A self-starter comfortable with a rapidly-changing environment• Energetic, steadfast aim to succeed, great teammate