Sr. Brand Marketing Manager

If interested in this opportunity, please complete our brief survey by copying and pasting the link below into your web browser.https://surveys.cultureindex.com/s/SZp28aojTX/86750This position will lead a diverse, dynamic portfolio of high-potential and high-growth brands.Position OverviewWe are searching for a strategic, results-driven senior marketing leader with a proven track record across Brand and Trade Marketing and a deep passion for the wine industry to join our Brand Marketing team. As a Senior Brand Marketing Manager, you will serve as a primary architect of our consumer-centric brand strategy, owning the end-to-end development and execution of marketing programs across all U.S. markets and channels. This includes leading brand plan development and execution, delivering sophisticated business analytics, overseeing media campaigns, sponsorships and event activations, managing budgets, driving cross-functional team leadership, and spearheading insight-led innovation strategy.Key ResponsibilitiesOwns the development and implementation of the annual brand marketing plan and budget; sets strategic direction to drive consumer demand, grounded in rigorous business analytics, forecasting, and competitive landscape assessment.Leads comprehensive marketing analysis — continuously monitors business and brand health using internal and external data resources (Nielsen, consumer insights, competitive analysis, business and category trends); synthesizes data into strategic implications and drives proactive, cross-functional recommended actions.Oversees all project execution including PR/media, advertising campaigns, consumer promotions, merchandising materials, events, digital/social media and coupon programs; sets quality standards and ensures on-strategy, on-time delivery.Collaborates with suppliers and brand owners to align brand and project goals, key marketing briefs, innovation and packaging projects, FY planning assumptions, and marketing or creative executions.Leads and aligns internal teams (Portfolio Management, Suppliers, Sales, Digital, Creative Services, Public Relations, and Legal) and external creative agencies, PR firms, and strategic retail and promotion partners to produce brand communications that elevate brand equity and engage consumers and trade stakeholders.Conducts regular market visits to stay current on market trends; serves as a senior marketing voice when collaborating with key sales teams; effectively communicates strategic marketing plans and manages escalated day-to-day requests.Owns brand marketing budget management and invoicing process; allocates resources with strategic intent and financial discipline; proactively advises the Brand Marketing Director on budget performance and trade-offs.Partners with Portfolio Managers, Operations, Finance & Pricing teams to monitor supply chain management, pricing execution and profitability; provides senior-level input on business decisions.Leads development of high-impact presentations and brand selling tools (e.g. sell sheets), product mailings, and other key marketing deliverables; may present directly to senior leadership and key trade partners.Owns the development of consumer target, brand positioning, brand architecture, creative strategy and media planning; serves as strategic thought partner to the Brand Director.Who We WantVisionary creative leader who actively synthesizes cultural trends and consumer insights to pioneer bold, innovative marketing strategies that set brands apart.Seasoned project leader with exceptional organizational acumen and attention to detail; adept at managing large, complex workloads across multiple brands simultaneously; consistently delivers high-quality programs under tight timelines while coaching others to do the same.Autonomous, senior self-starter who proactively drives goals and projects with minimal oversight in a fast-paced environment, while knowing when to engage senior leadership and build cross-functional consensus.Compelling communicator and storyteller who brings brand vision and marketing strategy to life through inspiring verbal and written communication for audiences ranging from internal teams to C-suite stakeholders.Collaborative leader with outstanding interpersonal skills; builds inclusive, high-performing teams and navigates diverse work styles with empathy and professionalism.Strategic decision-maker who balances bold action with financial rigor; demonstrates strong P&L awareness, budget management expertise, and the ability to assess risk and opportunity at a brand level.Influential senior voice who confidently challenges the status quo and shapes thinking across internal and external stakeholders; earns credibility through expertise and builds alignment without relying on authority.Data-driven strategist with a sophisticated aptitude for translating complex data into compelling narratives and decisive business recommendations.Tech-savvy professional proficient in Microsoft Office (Word, Excel, PowerPoint), social media platforms (Instagram, Facebook, Pinterest) and reporting platforms (Nielsen).Preferred QualificationsBachelor’s degree and minimum 7–10 years of progressive experience in Brand Marketing or a related marketing field required; CPG, alc/bev, and/or entertainment brand experience strongly preferred.Strong understanding of the U.S. consumer required.Strong knowledge of wine required; ideally a WSET Level 2 minimum or equivalent.Fluency in Nielsen or Circana Analytics requiredDemonstrated expertise in social media strategy and execution; current on all viable platforms and emerging channels.Strong understanding of the US 3-Tier system, its laws, and state-by-state variances.Proven experience in trade marketing, particularly U.S. Chain Stores (e.g. Total Wine, Kroger, etc.).Domestic travel up to 15%.Location & CompensationLocation: This position requires 4 days a week in New York City.Salary Range: $150,000–$175,000 annually. Actual compensation will be commensurate with the candidate’s qualifications, which may include professional experience, educational background, certifications, and level of industry-specific knowledge.Palm Bay offers a competitive compensation package including medical, dental, vision, life insurance, 401(K), paid vacation, personal time off and 11 paid company holidays.Palm Bay International is an equal opportunity employer.