Integrated Media Planner/Strategist

Integrated Media Planner/StrategistOverview This role leads integrated media planning and strategy across digital, social, and traditional channels. You will translate business goals into clear media approaches, oversee campaigns from concept through launch and optimization, and communicate performance insights and recommendations to stakeholders.Location Hybrid onsite in New York City or Culver City.Engagement Freelance, approximately 6 months (plus benefits through 24Seven)Rate: $51-61/hr (Dependent on experience and location)Key Responsibilities• Develop holistic media strategies that align with performance and brand objectives across digital, social, and above-the-line channels (including OOH and TV).• Serve as the primary strategic contact for multiple lines of business, guiding budget allocation, channel mix, and role of media in meeting business needs.• Own campaigns end-to-end: translate briefs into media strategies, create and review media briefs and plans, and ensure timely execution.• Partner closely with internal and external media teams to coordinate planning, trafficking requirements, launch timelines, and optimization roadmaps.• Analyze campaign performance across channels, synthesize results, and provide clear, actionable optimization and testing recommendations.• Prepare concise presentations that communicate plans, rationale, performance, and next steps to non-technical stakeholders.• Collaborate with social, owned, and earned media teams, including creator/partner initiatives, to ensure a cohesive approach.• Provide guidance on messaging and creative implications of media strategy, ensuring consistency with brand and campaign goals.Core Requirements• 5+ years of media planning and strategy experience, including at least 4+ years in an agency environment.• Proven experience in integrated media planning across digital, social, and traditional channels.• Demonstrated success planning both performance-driven and full-funnel brand campaigns.• Strong analytical skills with the ability to use data and research to define target audiences, inform channel roles, and shape media strategies.• Experience assessing campaign impact using measurement frameworks, tests, and reporting tools, and translating findings into clear recommendations.• Comfortable working autonomously, managing multiple concurrent projects, and taking full ownership of deliverables.• Exceptional written, verbal, and presentation skills, with the ability to simplify complex information for diverse stakeholders.• Familiarity with syndicated research tools (such as MRI/Simmons, comScore) and social listening platforms is beneficial.Preferred Experience• Background in media strategy for gaming, entertainment, or streaming services.• Experience in communications planning and audience strategy, including the development of audience frameworks and communications architectures.