Data Analyst - Remote

About The CompanyFocusKPI is a leading professional services firm specializing in providing innovative solutions to help organizations optimize their performance and achieve strategic objectives. With a commitment to excellence and a client-centric approach, FocusKPI leverages cutting-edge technology and industry expertise to deliver measurable results across various sectors. The company's dedication to continuous improvement and fostering a collaborative environment makes it a trusted partner for organizations seeking to enhance their operational efficiency and data-driven decision-making.About The RoleFocusKPI is seeking a highly skilled Marketing Operations Analyst to join our client's high-tech SaaS company. In this pivotal role within the Marketing Operations & Technology team, you will be responsible for managing and optimizing the company's marketing data infrastructure. Your primary focus will be on developing and implementing data governance strategies, ensuring data quality and compliance, and enabling sophisticated audience targeting to support strategic marketing initiatives. This hands-on, technical position requires a proactive individual who excels in working with large datasets, writing complex SQL queries, and building audience segments through the company's customer data platform (CDP). The ideal candidate is curious, innovative, and passionate about extracting value from data to drive impactful marketing results.QualificationsBachelor’s degree in Computer Science, Data Science, Marketing, or a related field.Proven experience in marketing operations, data analysis, or a similar role within a SaaS or high-tech environment.Strong proficiency in SQL, including writing complex queries for data extraction and manipulation.Experience working with customer data platforms (CDPs) and marketing automation tools.Knowledge of data governance principles, privacy regulations such as GDPR and CCPA, and data compliance standards.Excellent analytical skills with the ability to interpret large datasets and translate insights into actionable strategies.Strong problem-solving skills and the ability to work independently in a fast-paced, ambiguous environment.Effective communication skills to collaborate with cross-functional teams and present technical findings clearly.ResponsibilitiesDevelop and execute audience segmentation strategies using advanced SQL queries to support targeted marketing campaigns.Manage and enhance data governance processes, ensuring data accuracy, consistency, and accessibility across marketing systems.Collaborate with data engineers and marketing teams to integrate data sources and streamline data flow into the marketing ecosystem.Build and activate audience segments within the customer data platform (CDP) to enable personalized marketing efforts.Monitor and enforce compliance with privacy regulations such as GDPR and CCPA, maintaining data privacy standards.Identify opportunities to improve data quality and usability, developing solutions to address data gaps or inconsistencies.Participate in cross-functional projects to optimize marketing technology stack and data infrastructure.Maintain documentation of data processes, governance policies, and technical procedures for transparency and compliance.BenefitsOur client offers a competitive benefits package designed to support your professional and personal growth. This includes comprehensive health insurance plans, retirement savings options, and paid time off to promote work-life balance. Additionally, employees have access to ongoing training and development programs to enhance their skills and stay current with industry trends. The company fosters an inclusive and collaborative work environment, encouraging innovation and continuous learning. Flexible work arrangements and opportunities for career advancement are also part of the overall benefits package, ensuring a fulfilling and supportive workplace experience.Equal OpportunityFocusKPI and its clients are committed to fostering an inclusive environment and are proud to be equal opportunity employers. We do not discriminate based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, or any other protected characteristic. We believe diversity enhances our ability to innovate and deliver exceptional solutions, and we are dedicated to creating a workplace where everyone feels valued and empowered to succeed.