Head of Marketing

The OpportunityThis is Exactera's first true Head of Marketing, and it is a builder's role. We have a clear marketing strategy in place and a strong foundation to build from. What we need now is the right person to come in, learn our business deeply, and execute with precision and pace. You will grow into a key voice in how the strategy evolves, but Day 1 is about understanding the mission and helping us execute at a high level. You will report directly to the CRO and work cross-functionally with our GTM team and Subject Matter Experts across our business units. Your foundation is content and AI, your instincts lean toward demand generation, and your scope is the full marketing function.What You Will OwnBuild and run a high-cadence content engine: own the editorial calendar, partner with SMEs across Transfer Pricing, R&D Credits, and Indirect Tax, and produce a mix of evergreen thought leadership and campaign-mapped content that moves our audienceOwn GEO and AEO strategy and execution in partnership with our external service partner, positioning Exactera ahead of the curve for AI-powered search by end of yearDrive demand generation through integrated campaigns across email, paid, social, and events, mapped to buyer personas, tax timelines, and our existing campaign frameworkOwn website strategy and CMS management: keep the site current, optimize for conversion and discoverability, and continuously improve performanceLead the design and production of internal and external collateral including sales one-pagers, decks, campaign assets, and event materials, maintaining brand consistency across every outputManage our marketing coordinator and external resources, and build the team thoughtfully as the company scalesWho You Are7 to 10 years of B2B marketing experience, with a strong lean toward content, AI-enabled workflows, and demand generation, and the range to own the full functionProven ability to execute in a lean, high-output environment: you are as comfortable writing copy and managing a CMS as you are running a campaign or analyzing performance dataHands-on with HubSpot or similar marketing automation, CMS platforms, and website performance optimizationAI-adept and already using tools daily: our stack includes Claude, Lovable, n8n, and Gamma, and if you have a must-have tool not on the list, we will buy the licenseA strong writer who can make complex tax and finance topics compelling, with the judgment to know when to go deep and when to keep it sharpHungry to own something, grow into a VP-level leader, and build a function that reflects your standardsWhat Success Looks LikeYou have learned the business and are executing against the existing strategy with confidence within the first 60 daysA consistent, high-quality content engine is running and GEO/AEO execution is underway by end of Q3Demand generation campaigns are in-market and contributing to pipeline by year endWebsite, collateral, and brand are polished, consistent, and current across every channelThe marketing function is recognized internally as a strategic driver, and you are on a clear path toward VPWhy ExacteraWe hire deliberately and invest deeply in every person we bring on. This role has full CRO partnership, a seat at the GTM leadership table, and a genuine opportunity to shape how Exactera is perceived and positioned in the market. We are building something durable, and we want a Head of Marketing who wants to grow with it. If you are a builder ready to own the whole thing, we want to talk.About ExacteraExactera is an AI-enabled tax services platform that manages corporate tax risk across international tax, specialty tax incentives, and indirect tax through planning, strategy, compliance, and resolution. Built on proprietary data assets, compliance-grade AI at scale, and expert-verified delivery, we give finance and tax leaders the accuracy, defensibility, and capacity they could not achieve any other way. We are in a deliberate transformation, becoming more focused, more effective, and more intentional about how we grow. Every hire we make is strategic, and every investment is tied to a clear mission: exponential tax confidence.