Digital Marketing Specialist

Job Title: Digital Marketing Specialist Location: San Diego California Job Duration: 6 months with possibility of extensionPay Rate: $50/hr on w2Job Description:The Digital Marketing Manager, Third Party contractor is a critical individual contributor on our Global Digital Marketing team. In this role, you will serve as the in-house subject matter expert for lead generation and content distribution, informing the strategy for third-party media and syndication campaigns. Build and execute a channel roadmap that keeps quarterly investment within plan while improving forecast accuracy and overall pipeline-per-dollar efficiency for the channel.Improve lead quality from third-party sources by continuously optimizing partner mix, targeting, filters, and content alignment, resulting in higher opportunity creation and win rates from these programs.Ensure third-party leads are delivered accurately, on time, and in line with agreed SLAs and data quality standards by implementing an end-to-end tracking, tagging, and lead routing framework with Web, Marketing Ops, and Analytics.5+ years of hands-on B2B demand generation experience managing content syndication and/or third-party media programs at scale, with direct ownership of database growth and/or pipeline targets.Proven experience using lead orchestration platforms such as Integrate, Demandbase, or similar to manage complex lead delivery, QA, and routing workflows.Strong analytical skills with a track record of turning lead-to-opportunity and pipeline data into clear channel recommendations, forecasts, and quarterly investment plans.Experience building and managing vendor and agency relationships, including evaluating performance, negotiating improvements, and making scale vs. sunset decisions.Hands-on collaboration with Web, Marketing Operations, and Analytics teams to implement tagging, tracking, and measurement frameworks across the marketing stack.